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老字号传承与创新
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津津长发老字号文旅产业园项目奠基
Jiang Nan Shi Bao· 2025-07-24 23:29
Group 1 - The core viewpoint of the news is the foundation ceremony of the Jinjin Changfa old brand cultural tourism park, which aims to revitalize traditional brands through inheritance and innovation [1][2] - Jinjin Changfa Group, with its two brands "Jinjin" and "Yeshouhe," has a history of 140 years and is recognized for its Suzhou-style food production techniques, which are included in the intangible cultural heritage protection list of Jiangsu Province and Suzhou City [1] - The cultural tourism park project will serve as a modern food processing base and a platform for skill inheritance, integrating production, visiting, experience, leisure, and shopping [2] Group 2 - The project aligns with the Suzhou "1030" industrial system and the Xiangcheng "3+3+X" industrial positioning, aiming to enhance industrial transformation and upgrade through the "ten thousand hundred thousand" industrial strengthening project [2] - The park will showcase provincial and municipal intangible cultural heritage, utilizing sound, light, and electricity technology to provide an immersive experience of Suzhou's century-old brands [2] - The event included the launch of the 2025 mooncake season and a charity mooncake donation activity, along with the announcement of a themed bus route for Jinjin Changfa mooncakes [2]
鲁酒之光·闪耀泉城|洛北春绽放第九届中华老字号博览会!
Qi Lu Wan Bao· 2025-06-14 09:53
Group 1 - The 9th China Time-honored Brand (Shandong) Expo opened on June 13, supported by the Ministry of Commerce and organized by the Shandong Provincial Time-honored Brand Enterprise Association, focusing on the theme "National Goods Trend, Everlasting Innovation" [2][5] - The exhibition covers an area of 35,000 square meters, featuring over 600 time-honored brands from 26 provinces, showcasing traditional craftsmanship, national cuisine, and cultural creativity [5][11] - The event highlights the importance of innovation alongside tradition, with the Ministry of Commerce officials encouraging brands to maintain traditional craftsmanship while innovating product forms [9][16] Group 2 - Luobei Chun Group, a prominent representative of time-honored brands, showcased its classic products and received high praise for its commitment to traditional craftsmanship and innovation [7][9] - The company presented its new product "38° Luobei Chun·Jinban," targeting the young market with a luxurious design and redefining high-end business socializing [13][16] - Luobei Chun's collaboration with the brand "Ruweizhai" represents a successful attempt to break traditional brand image limitations and expand consumer scenarios, appealing to a younger audience [16]
2025粤港澳大湾区老字号(文化)博览会将于9月举行
Group 1 - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Time-honored Brand (Cultural) Expo has officially started its preparation work, with the theme "New Momentum for Time-honored Brands, New Experience in the Greater Bay Area" [1] - The expo will take place from September 12 to 14, 2025, at the China Import and Export Fair Complex in Guangzhou, covering an exhibition area of 20,000 square meters and expecting over 400 exhibitors, including companies from Hong Kong and Macao [1] - The expo will feature five special exhibition areas, including a Guangdong-Hong Kong-Macao theme area, a national time-honored brand comprehensive area, an innovation achievement display area, an interactive experience area, and a specialty area [1] Group 2 - Guangdong's time-honored enterprises have shown increasing vitality and brand influence, with 281 brands recognized as the first batch of Guangdong time-honored brands last year [2] - Notable companies like Tao Tao Ju, Pan Gao Shou, and Foshan Lighting have been selected as typical cases for the "Top Ten Innovative Cases of Time-honored Brands" by the Ministry of Commerce for 2022-2024, showcasing leadership in various aspects such as product service and marketing [2] - The Guangdong Provincial Department of Commerce and the Guangdong Time-honored Brand Association have launched initiatives to collect "Top Ten Innovative Cases of Guangdong Time-honored Brands" and "Yue Hand Gifts" brand submissions, focusing on brand consumption and traditional craftsmanship [2]