（来源：天津日报） 转自：天津日报 河海交汇的津沽大地，自古便是漕运要冲、商贾云集之地，而一缕醇香在此萦绕已逾七百年。元代，天 津成为河海两运的"黄金枢纽"，南方酿酒技艺随满载粮草的粮船传入直沽，开启了津酒的酿造史；明 代，大直沽"酒闻十里香"的盛景载入史册，"直沽酒"成为南北客商争相品尝的佳酿；天津开埠后，这份 醇厚酒香漂洋过海，远销南洋，化作海外华人魂牵梦萦的舌尖乡愁。 新中国成立前夕，天津酿酒业凋敝，仅余十数家酒坊艰难维系，彼时的天津，需要的不仅是一座崭新的 酒厂，更是一股重振地方产业的力量。1952年，国营天津酿酒厂正式成立，这缕延续数百年的酒脉得以 系统化传承，七十余载风雨兼程，津酒从手工作坊到现代化企业，从地方名酒到"中华老字号"，始终与 天津这座城市同呼吸、共命运，坚守着"酿天津好酒、传津门文化"的初心。 如今的津酒，早已成为天津地域文化一张鲜活的名片。在时代浪潮中，它既守护着七百年"直沽酒"的古 法匠心，更焕发出与时俱进的蓬勃生机。老字号的生命力，根植于对品质永无止境的追求。这份追求， 既是对古法精髓的虔诚延续，也是对现代品控严苛标准的全面融入。 品质，始于天赋，成于匠心。我们珍视"海河水、小 ...

B B & B & B & B .. . dl 論 龍 LONGFU 。 . . 12-12-2 . te a re a ........... e B I. ... ........ K GAAS los d 本次隆福寺新春市集的一大亮点，便是超30家老字号扎堆亮相，21个老字号及非遗文创摊位搭配8个老字号美食摊位，再加上隆福寺街区内的北京稻香村、 同仁堂等老字号创新门店，形成了极具京味特色的老字号矩阵，各式马年新春特色产品琳琅满目，陪伴市民欢欢喜喜过大年。 2 月 10 日农历小年，习近平总书记亲临隆福寺街区，了解丰富节日市场供应、打造城市特色活力片区等情况，看望慰问基层干部群众，并向全国各族人民 致以美好的新春祝福。总书记的到访，迅速点燃了市民游客对老字号的热情，让这片积淀深厚的文化街区更添红火氛围。 关怀暖企：总书记寄语老字号 初心如磐向未来 隆福寺庙会现场人声鼎沸、年味浓郁，重现了昔日"百货具陈，人流如织"的盛景。逛庙会、买年货、品美食、寻乐趣，成为老百姓辞旧迎新的重要仪式，作 为扎根北京的中华老字号，红星此次亮相隆福寺新春市集，精准契合百姓"备年货、添年味、体验潮流庙会"的核心需求。 在一轻集团综 ...

Group 1 - The core focus of the article is on the promotion of traditional Chinese brands, specifically "old brands," in Beijing, highlighting efforts to enhance their cultural significance and market presence [1][2] - Beijing currently has a total of 274 "old brands," and the municipal government is implementing various measures to support their inheritance and innovation [2] - The rise of "Guochao" (national trend) is noted, with young consumers becoming the main driving force behind this cultural and consumption shift, leading to a demand for products that blend cultural heritage with modern fashion [2] Group 2 - The establishment of the Beijing Fashion and Trend Play Professional Committee in January 2023 marks a new phase for the city's fashion and trend industry, focusing on resource aggregation and collaborative development [2] - In 2026, Beijing aims to enhance product quality and promote the "Guochao" consumption trend, supporting the digital transformation of old brands and encouraging international brands to establish their first stores and R&D centers in the city [2] - The city is also focused on developing an international food capital and promoting the integration of dining with other sectors, while optimizing the consumption ecosystem for housing and automobiles [2][3]

Core Insights - The Ministry of Commerce reported that in 2024, the revenue of Chinese time-honored brands is expected to exceed 2 trillion yuan, with profits surpassing 350 billion yuan and overseas revenue exceeding 50 billion yuan, indicating a vibrant future for these brands [1] - Chinese time-honored brands are seen as "living fossils" of national craftsmanship and cultural memory, with their preservation and innovation being crucial for both brand sustainability and the promotion of traditional culture [1] Group 1: Development Trends - Recent years have shown a positive development trend for Chinese time-honored brands, characterized by intelligent, green, and integrated transformations [2] - In 2024, online sales for these brands are projected to grow significantly by 55.1%, with 13.7% of them engaging in international operations, reflecting the rapid expansion of domestic trends [2] - Despite these advancements, there are still challenges regarding international recognition, technological breakthroughs, and management flexibility that need to be addressed [2] Group 2: Strategic Recommendations - The unique strength of Chinese time-honored brands lies in their deep cultural roots and precise policy guidance, which are difficult to replicate [3] - It is recommended to leverage international experiences, enhance technological empowerment, and foster cultural integration to revitalize these brands [3] - Encouraging collaboration with research institutions for core technology development and integrating cutting-edge technology with traditional craftsmanship is essential [3] Group 3: Policy Support - There is a need for improved recognition and protection mechanisms for Chinese time-honored brands, including support for new store openings and innovative marketing strategies [4] - The balance between commercial and cultural value is crucial, guiding these brands to maintain their cultural essence while adapting to new consumer trends [4] - The path of inheritance for these brands reflects cultural confidence, while their innovation journey showcases the transformation of traditional industries [4]

Core Viewpoint - The traditional brands, known as "lao zihao," are becoming a significant force in creating unique and innovative consumption scenarios while deeply exploring consumer potential in the context of a new consumption landscape [1][3]. Group 1: Event Overview - The "2025 Finding Lao Zihao Consumption Power Salon" was held during the Service Trade Fair, focusing on how traditional brands can innovate while preserving cultural heritage to attract younger consumers and promote a fashionable and international image [1]. - The event was guided by the Beijing Municipal Bureau of Commerce and organized by Beijing Business Daily and the Beijing Lao Zihao Association, with the Deep Blue Media Think Tank serving as the intellectual platform [1]. Group 2: Challenges and Opportunities - Despite the progress, challenges remain for traditional brands, such as transitioning from being a "internet celebrity" to a "long-lasting" brand, showcasing Chinese brand charm in global competition, and maintaining core competitiveness in the digital economy [1][3]. - The recent "Action Plan for Promoting the Innovative Development of Beijing's Lao Zihao (2023-2025)" was introduced by the Beijing Municipal Bureau of Commerce and nine other departments, outlining ten actions and thirty measures to support the innovative development of traditional brands [3]. Group 3: Cultural Significance - The rise of national trends is driven by a return of cultural confidence and consumer demand for high-quality, culturally rich products, presenting unprecedented opportunities for traditional brands [3]. - Each traditional brand is viewed as a unique intellectual property (IP) with significant consumer potential, emphasizing the need for collaboration to help these brands maintain their classic appeal while becoming popular in the market [4].

Group 1 - The core viewpoint of the news is the foundation ceremony of the Jinjin Changfa old brand cultural tourism park, which aims to revitalize traditional brands through inheritance and innovation [1][2] - Jinjin Changfa Group, with its two brands "Jinjin" and "Yeshouhe," has a history of 140 years and is recognized for its Suzhou-style food production techniques, which are included in the intangible cultural heritage protection list of Jiangsu Province and Suzhou City [1] - The cultural tourism park project will serve as a modern food processing base and a platform for skill inheritance, integrating production, visiting, experience, leisure, and shopping [2] Group 2 - The project aligns with the Suzhou "1030" industrial system and the Xiangcheng "3+3+X" industrial positioning, aiming to enhance industrial transformation and upgrade through the "ten thousand hundred thousand" industrial strengthening project [2] - The park will showcase provincial and municipal intangible cultural heritage, utilizing sound, light, and electricity technology to provide an immersive experience of Suzhou's century-old brands [2] - The event included the launch of the 2025 mooncake season and a charity mooncake donation activity, along with the announcement of a themed bus route for Jinjin Changfa mooncakes [2]

Group 1 - The 9th China Time-honored Brand (Shandong) Expo opened on June 13, supported by the Ministry of Commerce and organized by the Shandong Provincial Time-honored Brand Enterprise Association, focusing on the theme "National Goods Trend, Everlasting Innovation" [2][5] - The exhibition covers an area of 35,000 square meters, featuring over 600 time-honored brands from 26 provinces, showcasing traditional craftsmanship, national cuisine, and cultural creativity [5][11] - The event highlights the importance of innovation alongside tradition, with the Ministry of Commerce officials encouraging brands to maintain traditional craftsmanship while innovating product forms [9][16] Group 2 - Luobei Chun Group, a prominent representative of time-honored brands, showcased its classic products and received high praise for its commitment to traditional craftsmanship and innovation [7][9] - The company presented its new product "38° Luobei Chun·Jinban," targeting the young market with a luxurious design and redefining high-end business socializing [13][16] - Luobei Chun's collaboration with the brand "Ruweizhai" represents a successful attempt to break traditional brand image limitations and expand consumer scenarios, appealing to a younger audience [16]

Group 1 - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Time-honored Brand (Cultural) Expo has officially started its preparation work, with the theme "New Momentum for Time-honored Brands, New Experience in the Greater Bay Area" [1] - The expo will take place from September 12 to 14, 2025, at the China Import and Export Fair Complex in Guangzhou, covering an exhibition area of 20,000 square meters and expecting over 400 exhibitors, including companies from Hong Kong and Macao [1] - The expo will feature five special exhibition areas, including a Guangdong-Hong Kong-Macao theme area, a national time-honored brand comprehensive area, an innovation achievement display area, an interactive experience area, and a specialty area [1] Group 2 - Guangdong's time-honored enterprises have shown increasing vitality and brand influence, with 281 brands recognized as the first batch of Guangdong time-honored brands last year [2] - Notable companies like Tao Tao Ju, Pan Gao Shou, and Foshan Lighting have been selected as typical cases for the "Top Ten Innovative Cases of Time-honored Brands" by the Ministry of Commerce for 2022-2024, showcasing leadership in various aspects such as product service and marketing [2] - The Guangdong Provincial Department of Commerce and the Guangdong Time-honored Brand Association have launched initiatives to collect "Top Ten Innovative Cases of Guangdong Time-honored Brands" and "Yue Hand Gifts" brand submissions, focusing on brand consumption and traditional craftsmanship [2]