Group 1 - The core viewpoint of the articles highlights the successful integration of the "Zhou Tongxue" IP into urban cultural tourism, showcasing it as a benchmark case for driving local tourism economies [1][2] - The "Zhou Tongxue" IP has gained significant media attention, appearing on CCTV three times within the year, indicating its growing influence and recognition in the cultural tourism sector [1][2] - The events in Xiamen, including the "Zhou Tongxue" themed activities, have attracted a large number of tourists, enhancing their experience of local culture and cuisine [2][3] Group 2 - The "Zhou Tongxue" IP has been utilized to create a series of engaging activities, such as the "Finding Zhou Tongxue" event, which connects various tourist attractions and commercial areas in Xiamen [2][3] - The integration of music performances, urban landmarks, and commercial pop-up stores has created an immersive consumption experience, boosting the local night economy and enhancing visitor engagement [3] - The innovative "cultural tourism performance" model developed by the company has not only revitalized the local tourism industry but also contributed to the cultural consumption upgrade in various cities [3]