Core Viewpoint - The collaboration between Giant Star Legend and Jiushi Cultural Communication aims to enhance the "Zhou Classmate" IP experience during the Shanghai Tourism Festival in 2025, integrating music, culture, and commerce to boost local tourism and economy [1][3][4]. Group 1: Collaboration Details - Giant Star Legend and Jiushi Cultural Communication will launch a strategic partnership to promote the "Zhou Classmate" project during the Shanghai Tourism Festival, featuring a large-scale Zhou Classmate IP event [3]. - The event will include giant Zhou Classmate portraits at six landmark locations in Shanghai, themed pop-up stores, and integration with public transport and river cruises [3][4]. - This initiative is expected to be the largest Zhou Classmate IP event to date, focusing on a comprehensive "ticket economy" application [3]. Group 2: Economic Impact - The collaboration is supported by the Shanghai Municipal Bureau of Culture and Tourism, aiming to attract national tourists to explore Shanghai's landmarks and local cuisine through the Zhou Classmate IP [4]. - The event will create a closed-loop experience for consumers by establishing themed pop-up stores and robot shops selling various IP merchandise, thereby stimulating local cultural tourism consumption [4][5]. - The "Zhou Classmate" initiative has been successfully implemented in multiple cities and overseas, serving as a benchmark for promoting urban cultural tourism [5]. Group 3: Industry Trends - The trend of emotional value-driven interest consumption is becoming significant, with IP images serving as key carriers of emotional value [5]. - Zhou Jielun's IP is recognized as a high-quality "emotional asset" with the potential to transition from fan culture to mainstream consumption, ultimately leading to sustainable brand assets and commercial returns [5][6].

Core Insights - Jay Chou's "Carnival" world tour has been ongoing since 2019, with over 100 performances and sustained popularity, culminating in a grand finale in Shanghai [1] - A partnership has been established between Giant Star Legend and Shanghai Jiushi Cultural Communication Co., Ltd. to launch the "Finding Zhou Classmate" project during the Shanghai Tourism Festival in September-October 2025 [1][2] - The collaboration aims to enhance the "ticket economy" and promote urban cultural tourism, integrating music performances with city landmarks and commercial pop-up experiences [2] Company Developments - Giant Star Legend has been leveraging Jay Chou's concerts to promote the "Finding Zhou Classmate" initiative, generating revenue through sponsorship, merchandise sales, and licensing fees [2] - The upcoming Shanghai event will feature giant Zhou Classmate portraits and themed pop-up stores at six landmark locations, supported by the Shanghai Municipal Bureau of Culture and Tourism [2] - The initiative aims to create an immersive cultural and entertainment consumption ecosystem, enhancing local tourism and consumer engagement [2] Industry Trends - Emotional value-driven interest consumption is emerging as a significant trend, with IP images serving as key carriers of emotional value [3] - Jay Chou's IP is recognized as a potential high-quality "emotional asset," capable of bridging fan culture to mainstream consumption, leading to sustainable brand equity and commercial returns [3]

Group 1 - The core viewpoint of the articles highlights the successful integration of the "Zhou Tongxue" IP into urban cultural tourism, showcasing it as a benchmark case for driving local tourism economies [1][2] - The "Zhou Tongxue" IP has gained significant media attention, appearing on CCTV three times within the year, indicating its growing influence and recognition in the cultural tourism sector [1][2] - The events in Xiamen, including the "Zhou Tongxue" themed activities, have attracted a large number of tourists, enhancing their experience of local culture and cuisine [2][3] Group 2 - The "Zhou Tongxue" IP has been utilized to create a series of engaging activities, such as the "Finding Zhou Tongxue" event, which connects various tourist attractions and commercial areas in Xiamen [2][3] - The integration of music performances, urban landmarks, and commercial pop-up stores has created an immersive consumption experience, boosting the local night economy and enhancing visitor engagement [3] - The innovative "cultural tourism performance" model developed by the company has not only revitalized the local tourism industry but also contributed to the cultural consumption upgrade in various cities [3]