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明星IP让文旅“流量”变“留量” 巨星传奇创新实践获评央广财经年度“金顶”优秀案例
Quan Jing Wang· 2025-12-17 09:06
这一系列数据不仅证明了该模式强大的客流集聚与消费转化能力,更通过IP与上海博物馆、劳力士大师 赛等文化、体育标杆的跨界融合,为城市注入了年轻的活力,重塑了城市品牌在新生代消费者心中的形 象。 面向未来,巨星传奇的战略规划将更为深远。公司在巩固"周同学"IP势能的同时,积极拓展原创IP矩 阵,并依托对韩国Galaxy公司及国家体育场(鸟巢)的战略投资,加速整合全球顶级艺人与场景资源, 推动模式的国际化输出。与此同时,公司正积极拥抱前沿科技,通过与宇树科技的战略合作,共同开 拓"IP+机器人+AI"的全新赛道,探索演艺娱乐智能机器人等创新产品与服务,旨在为用户带来超越想象 的智能化娱乐体验,持续拓宽产业边界。 巨星传奇(6683.HK)申报的"明星IP让文旅'流量'变'留量',赋能文旅消费提质扩容"实践案例,成功获 选"消费提质扩容实践·金顶优秀案例"。这一国家级权威财经平台颁发的奖项,旨在遴选并推广通过创 新供给、激活需求来驱动消费升级的标杆范式,标志着巨星传奇以IP深度融合驱动文旅经济高质量发展 的创新模式,获得了行业的高度认可。 这一模式的核心在于,巨星传奇以其运营的周杰伦官方二次元IP形象"周同学"为关键 ...
巨星传奇“IP+文旅”模式获评央广财经“金顶”优秀案例,树立消费提质扩容新标杆
Feng Huang Wang Cai Jing· 2025-12-16 08:35
该模式显著提升了游客的参与感、停留时长与消费意愿。以2025年周杰伦上海演唱会为例,公司以"周 同学上海痛城"为主题概念,在东方明珠、上海博物馆、美罗城等六大地标设置巨型艺术装置,形成了 覆盖全城的主题打卡网络。活动总参与人次近145万,线上官方活动触达人次超2000万,周同学快闪店 限定周边售罄,为文旅消费的提质扩容提供了可复制、可推广的创新范式。 近日,由央广传媒集团指导、央广网承办的"央广财经年度对话2025(第三届)"在北京盛大启幕。本届 年度对话以"启航'十五五' 澎湃新动能"为主题,来自政府部门、顶尖智库、国资央企、民营企业、上市 公司及金融机构等领域300余位代表齐聚一堂,共探现代化产业体系建设与新质生产力培育之路。 在年度对话现场,央广财经2025年度"金顶"优秀案例正式发布,九个类别的案例涵盖企业在新质生产 力、"人工智能+"、数字金融、绿色发展、消费提质扩容等领域的创新实践和成熟经验。"金顶"优秀案 例征集活动依托央广网资源与央广财经金顶智库专业优势,通过企业申报、专家评审及公众口碑调研等 多个环节,从数百份申报案例中优中选优,最终确定入选名单。 巨星传奇(6683.HK)申报的"明星IP ...
胡世辉大湾区“造梦”:一位连续创业者的超级场景试验
2 1 Shi Ji Jing Ji Bao Dao· 2025-11-28 07:37
Core Viewpoint - The article highlights the vision of Hu Shihui, founder and CEO of X-META, to create immersive experiences using AI, XR, and full-sensory technology, aiming to democratize high-quality entertainment experiences across China and beyond [1][2]. Company Overview - X-META is a company that integrates AI, XR, and full-sensory technology to create immersive experience spaces, with a focus on making high-end entertainment accessible to a broader audience [1][6]. - The company has developed a product matrix that includes self-developed titles and collaborations with popular IPs, targeting various consumer segments [7]. Market Context - Guangdong is positioned as a "super scene laboratory" for new technologies and products, supported by favorable policies and a robust innovation ecosystem [3][7]. - The cultural industry in Guangdong has received significant policy support, with 87 new policies aimed at enhancing the development of sectors like digital games and performing arts [7]. Technological Innovation - X-META's core technology aims to provide a "full sensory" experience, engaging all six senses, which distinguishes it from traditional VR offerings [6]. - The company has successfully launched its flagship product, "Magic Ice Castle," which has rapidly expanded to over 30 cities in China within ten days of its release [6][9]. Business Model - X-META's business model allows for smaller, standardized experience spaces (36-50 square meters) that can be integrated into various locations, significantly lowering investment costs and making high-quality entertainment more accessible [6][8]. - The investment threshold for setting up an X-META experience is reduced to the million-level, with a much shorter return on investment period compared to traditional theme parks [6][8]. Future Expansion - The company plans to expand globally, targeting hot regions like Southeast Asia and the Middle East, leveraging its technology to provide snow experiences to populations that have never encountered snow [9][10]. - By 2029, X-META aims to establish 1,000 stores and 3,000 experience halls worldwide, creating a networked immersive experience akin to a basic version of the metaverse [10].
从两个“超一千”看外资对上海“信任票”
Jie Fang Ri Bao· 2025-11-25 01:33
Group 1 - BASF integrates its Asia-based tetrahydrofuran business into its Caojing facility in China, ceasing production in Ulsan, South Korea, reflecting confidence in China's development amid global economic challenges [1] - Shanghai's foreign investment performance is strong, with 4,764 new foreign enterprises established in the first three quarters of the year, a 5.5% year-on-year increase, and actual foreign investment exceeding $380 billion [1] - Shanghai's actual foreign investment during the "14th Five-Year Plan" period has surpassed $100 billion, reaching $100.33 billion, ahead of schedule [1] Group 2 - Shanghai has the highest concentration of regional headquarters for multinational companies in mainland China, with 44 new recognitions this year, totaling 1,060 [2] - The business services sector, driven by headquarters economy, accounted for 58.83 billion USD in actual foreign investment, with its share rising from 40.7% to 48.8%, a year-on-year increase of 68.8% [2] - Policies supporting multinational company headquarters have been implemented to enhance their capabilities in various functions, including R&D and financial management [2] Group 3 - Roche invested 2.04 billion CNY in a biopharmaceutical base in Shanghai, expected to be completed by 2029 and operational by 2031, highlighting ongoing foreign investment in China's healthcare sector [3] - High-tech industries are becoming a new focus for foreign investment in Shanghai, with the share of high-tech industry investment rising from 23% during the "13th Five-Year Plan" to 33% during the "14th Five-Year Plan" [3] Group 4 - The establishment of the only Asian technology center by Evonik in Shanghai's Songjiang District signifies the city's attractiveness for foreign investment in new materials [4][5] - Zeiss signed a land use agreement for its largest infrastructure investment in China, marking significant progress for its Greater China headquarters project [5] Group 5 - Shanghai's consumer market is vibrant, with 848 new flagship stores opened from January to October, including 498 in the food and beverage sector and 275 in retail [6] - The opening of the world's largest LEGO theme park in Jinshan and the upcoming "Harry Potter Studio Tour" in Shanghai reflect the city's growing appeal in the tourism sector [6] Group 6 - The opening of the Waldorf Astoria in Shanghai adds to the city's status as a major destination for high-end tourism, with confidence expressed by Hilton's Asia-Pacific president [7]
解锁“文艺+文旅”新可能,无锡又成了首站
Yang Zi Wan Bao Wang· 2025-10-10 06:26
Core Insights - The article discusses the new approach of the urban cultural tourism experience reality show "Traveling China with the Spring Festival Gala," which recently took place in Wuxi, showcasing the city's poetic landscape and cultural richness [1][4]. Group 1: Cultural and Tourism Experience - The show utilizes a narrative-driven competitive format to explore the city's cultural pulse, starting with Wuxi and following a storyline centered around music [4][7]. - Wuxi's natural beauty and cultural landmarks provide an immersive backdrop for the program, emphasizing the importance of deep cultural tourism experiences [7][10]. - The program features various cultural activities, including interactions with traditional musicians and visits to historical sites, highlighting Wuxi's rich cultural heritage [9][13]. Group 2: Economic and Developmental Aspects - Wuxi is portrayed as a thriving economic center in the Yangtze River Delta, maintaining a leading position among major cities in China with ten trillion-level industrial clusters [15]. - The show aims to transform the Spring Festival Gala's viewership into tourism revenue, with projections indicating that Wuxi will receive over 15.56 million tourists during the 2025 Spring Festival, generating approximately 15.98 billion yuan in tourism revenue [21]. - The integration of cultural landmarks and tourism strategies is designed to enhance Wuxi's profile as a cultural and technological city, appealing to younger audiences [10][19].
新都酒店(08315.HK)成立新子公司专注于机器人本体设计与生产
Ge Long Hui· 2025-08-25 11:04
Core Viewpoint - The company has announced the establishment of a wholly-owned subsidiary focused on the design and production of robotic systems, aiming to enhance its technological capabilities and expand its business scope [1] Group 1: Subsidiary Establishment - The new subsidiary will concentrate on the design and production of robotic bodies, as well as the research, production, and sales of core components such as motion control systems, intelligent perception and algorithms, dexterous manipulators, and modular joints [1] - The subsidiary aims to create general-purpose robots that are characterized by high precision, flexibility, and adaptability across multiple scenarios [1] Group 2: Business Integration and Development - The new subsidiary will collaborate with the existing business segments, including hotel, catering, cultural tourism, and entertainment ecosystems, to leverage synergies [1] - The establishment of the subsidiary is expected to accelerate the research and application of new technologies, while also expanding the company's development space and attracting more talent for long-term growth [1]
新都酒店(08315)拟成立一间新子公司,主要专注于机器人本体的设计与生产
Zhi Tong Cai Jing· 2025-08-25 10:57
Core Viewpoint - The company has announced the establishment of a wholly-owned subsidiary focused on the design and production of robotic bodies, aiming to enhance its existing business operations and expand into new markets [1] Group 1: Subsidiary Establishment - The new subsidiary will concentrate on the research, production, and sales of core components such as motion control systems, intelligent perception and algorithms, dexterous manipulators, and modular joints [1] - The goal is to create general-purpose robots that are highly precise, flexible, and adaptable to multiple scenarios [1] Group 2: Integration with Existing Business - The subsidiary will collaborate with the company's current operations in sectors including hotels, catering, cultural tourism, and entertainment ecosystems [1] - This integration is expected to accelerate the research and application of new technologies while expanding development opportunities [1] Group 3: Long-term Development - The establishment of the subsidiary is anticipated to attract more talent and lay a solid foundation for the company's long-term growth [1]
央视年内三度聚焦 “周同学”IP“文旅商演”模式引爆城市消费新生态
Quan Jing Wang· 2025-07-21 07:20
Group 1 - The core viewpoint of the articles highlights the successful integration of the "Zhou Tongxue" IP into urban cultural tourism, showcasing it as a benchmark case for driving local tourism economies [1][2] - The "Zhou Tongxue" IP has gained significant media attention, appearing on CCTV three times within the year, indicating its growing influence and recognition in the cultural tourism sector [1][2] - The events in Xiamen, including the "Zhou Tongxue" themed activities, have attracted a large number of tourists, enhancing their experience of local culture and cuisine [2][3] Group 2 - The "Zhou Tongxue" IP has been utilized to create a series of engaging activities, such as the "Finding Zhou Tongxue" event, which connects various tourist attractions and commercial areas in Xiamen [2][3] - The integration of music performances, urban landmarks, and commercial pop-up stores has created an immersive consumption experience, boosting the local night economy and enhancing visitor engagement [3] - The innovative "cultural tourism performance" model developed by the company has not only revitalized the local tourism industry but also contributed to the cultural consumption upgrade in various cities [3]
上海推出上千项特色活动 “五一”假期消费同比增13.1%
Yang Shi Wang· 2025-05-06 10:05
Group 1: Consumer Spending and Events - During the "May Day" holiday, Shanghai's online and offline consumption reached 59.46 billion yuan, a year-on-year increase of 13.1% [1] - The sixth "Five Five Shopping Festival" will last until the end of June, featuring over 1,000 unique activities including pet festivals and international cruise festivals [5][6] - Various shopping districts are actively creating vibrant atmospheres and introducing innovative business formats to attract consumers [5] Group 2: Cultural and Tourism Activities - Shanghai's major tourist attractions and parks introduced new features and performances during the "May Day" holiday, enhancing traditional culture and extending consumer engagement [9] - The "Yao Xue Ice World" became a new hotspot for cultural tourism, showcasing a unique performance combining traditional dance with skiing [11] - Shanghai received 16.5 million visitors during the holiday, a year-on-year increase of 1.61%, with total tourism revenue reaching 20.11 billion yuan, up 10.2% [11]
多元场景点燃消费引擎
Jing Ji Ri Bao· 2025-03-27 07:04
Group 1: Government Initiatives - The government emphasizes boosting consumption and improving investment efficiency to expand domestic demand through the "Special Action Plan to Boost Consumption" [1] - Various regions are implementing innovative consumption scenarios and exploring new growth points to stimulate consumer spending [1] Group 2: Technological Innovations in Consumption - In Shandong, digital technologies are reshaping consumption experiences, such as VR technology in entertainment and personalized safety helmet design programs [2][3] - The integration of virtual reality with cultural tourism is being promoted, with plans to establish 20 innovative demonstration applications [3] Group 3: Retail and E-commerce Developments - In Linyi, a safety helmet customization program has increased order conversion rates by 30%, with sales reaching 1.5 million units, a 20% year-on-year growth [3] - Linyi is also developing a digital service platform to enhance the shopping experience, aiming to upgrade its commercial logistics big data platform [3] Group 4: Consumer Engagement and Events - In Hubei, the "Chinese Food Festival" and various promotional activities aim to stimulate service consumption across multiple sectors, with over 600 events planned [8] - Wuhan is attracting consumers through the introduction of new brands and cultural events, resulting in a 16% increase in daily foot traffic in major shopping areas [8] Group 5: Financial Incentives and Consumer Behavior - In Sichuan, a subsidy program for digital products has led to the sale of 301.2 million items, generating a consumption boost of 97.3 billion yuan [7] - The province is focusing on creating new consumption scenarios and enhancing consumer experiences through innovative retail strategies [7][9]