(新春走基层)湖北五峰："赶年"习俗焕发新生机 中新网宜昌2月8日电 题：湖北五峰："赶年"习俗焕发新生机 作者 董晓斌 伍佳梦 活动中，主播们通过直播一边讲解'赶年'习俗，一边推介土家腊肉、高山茶叶等家乡特产，让年味与烟 火气通过网络传递到全国各地；南曲直播间里，非物质文化遗产代表性项目传承人逐字逐句拆解唱腔， 让古老民俗以年轻人喜爱的方式"圈粉"无数。 民众在过"赶年"现场猜灯谜。五峰县委宣传部 供图 五峰渔洋关镇三房坪社区党支部书记李天红表示，希望能将过"赶年"打造成全民参与的文化盛宴，以及 凝聚社区力量、共绘美好生活的生动实践。(完) 农历腊月二十，湖北省五峰土家族自治县渔洋关镇三房坪社区热闹非凡。随着一阵密集的锣鼓声，一艘 色彩斑斓的采莲船摇晃着"划"向人群，拉开了当地民众过"赶年"的序幕。 五峰地处武陵山区。相传明嘉靖年间，土家族士兵受调派出征东南抗击倭寇，因军情紧急，且适逢腊 月，士兵们决定在出征前提前过年，"赶年"习俗由此而来。 当日，在三房坪社区幸福里，四十面大鼓昂然矗立，由社区工作人员和居民组成的鼓队，用铿锵有力的 鼓点擂响新春欢歌。游客抡起木杵打糍粑、孩童踮脚猜灯谜、老人围坐话年俗，身着 ...

Core Insights - The "Hundred Cities, Thousand Stores" plan for Xiaogan's malt sugar rice wine has reached a new milestone with the opening of 6 new stores [1] - The new stores are located in Yunmeng County, Anlu City, Wuhan, and various districts in Xiaogan, set to open between September and October [1] - Xiaogan malt sugar rice wine focuses on traditional craftsmanship, local culture, and industry innovation, establishing itself as a significant local specialty [1] Summary by Categories Business Development - Six new stores have been launched as part of the Xiaogan malt sugar rice wine initiative, expanding its market presence [1] - The new stores will complement the existing three stores, enhancing the brand's visibility across Hubei province [1] Product Offering - The main products offered at Xiaogan malt sugar rice wine establishments include intangible cultural heritage rice wine, traditional snacks, handmade malt sugar, Chinese fast food, and dumplings [1] Cultural Significance - Xiaogan is recognized as the only prefecture-level city named after "filial piety" in China, making it a crucial origin of Chinese filial culture [1] - The malt sugar rice wine has been designated as a national geographical indication brand, reflecting its cultural and historical importance [1] Government Support - The Xiaogan Municipal Bureau of Commerce is committed to supporting the development of standardized consumption scenarios for malt sugar rice wine, aiming to strengthen the industry and enhance brand reputation [1]