Core Viewpoint - The Industrial and Commercial Bank of China (ICBC) Beihai Branch is committed to enhancing financial services for the elderly, focusing on their actual needs and creating a new model of elderly-friendly services that is comprehensive and user-friendly [1][2]. Group 1: Service Upgrades - The bank has implemented hardware upgrades and technological enhancements to improve elderly services, including the establishment of "bird service outlets" and "warm-hearted service demonstration outlets" [1]. - Facilities such as barrier-free access, caring seating, reading glasses, and emergency medical kits have been standardized to optimize the service environment [1]. - The bank has introduced large-font information for clients over 55 and simplified interfaces for smart devices and mobile banking to enhance the user experience for elderly customers [1]. Group 2: Service Process Optimization - A multi-channel elderly financial service system has been developed, combining in-branch services, smart devices, mobile banking, and home services [2]. - The bank has created detailed service guidelines to improve staff awareness and execution of elderly care services, including a green channel for elderly clients with mobility issues [2]. - Over 300 home service visits to elderly clients were conducted from January to October 2025, demonstrating the bank's commitment to personalized service [2]. Group 3: Fraud Prevention - The bank prioritizes the protection of elderly clients' funds by conducting regular anti-fraud education and encouraging the installation of the "National Anti-Fraud Center" app [2]. - More than 50 anti-fraud promotional events have been organized, focusing on financial fraud case analysis and safety knowledge dissemination [2]. Group 4: Internal Motivation and Training - The bank promotes a culture of shared responsibility for elderly services, incentivizing staff who provide attentive and thorough service [3]. - Training programs covering elderly service standards, emergency assistance, effective communication, and product rights are implemented to enhance staff professionalism [3]. - The bank aims to continuously optimize elderly services, ensuring that senior clients enjoy a convenient and secure financial experience in the digital age [3].