Core Viewpoint - The launch of the "National Consumer Association Smart 315" mini-program introduces a new feature for consumers to verify online product information, enhancing consumer protection in e-commerce [1][2]. Group 1: New Feature Introduction - The mini-program allows consumers to scan product barcodes to access authoritative information from the National Commodity Database, facilitating the identification of exaggerated claims and discrepancies in product information [1]. - Ten e-commerce platforms will display barcodes for ten types of products, including safety helmets and electric bicycles, enabling consumers to verify product details in real-time [1]. Group 2: Consumer Feedback Mechanism - Consumer feedback will be synchronized with the coding center, which will initiate a data verification process for any reported discrepancies, temporarily suspending the data display rights of the inconsistent products [2]. - This mechanism encourages companies to fulfill their responsibility for information registration and optimizes the national commodity database dynamically, providing robust support for the regulation of online products [2].