齐鲁晚报·齐鲁壹点记者 此前，齐鲁晚报·齐鲁壹点报道市民张先生在淄博高青县旅游时，被诱导花费2.3万余元购买扳倒井白 酒，商家承诺的"上市分红"与"康养服务"双双缩水，退款还遭索要"违约费"一事，经当地政府、市场监 管部门及媒体介入，张先生最终获全额退款。（《壹点帮办|买两万元白酒公司上市了能分红？男子遭 遇连环套》）报道刊发后，来自天津、淄博、青岛等地的多名消费者陆续向本报反映，他们也遭遇了类 似的"白酒分红"套路。 受害者自述：套路高度复刻，有人单场消费近18万 "和张先生的经历一模一样，连销售人员的说辞都没怎么变。"天津的孔女士介绍，2025年11月8日，她 参加天津某老年旅游团赴山东淄博旅游时，大巴车导游以"参观知名酒企"为由，将团队带至"山东鲁井 窖藏酒业有限公司国井1915酒庄"。现场工作人员同样抛出"双重诱饵"：购买5999元/坛的白酒，可 获"公司上市后优先分红权"，还能免费享受云南、贵州等地"自建康养中心"的度假服务，仅需自付交通 费用。 同样陷入困境的还有青岛的王老先生。王老先生反映，他和妹妹于2023年2月23日被青岛海中旅国际旅 行社以"免费参观酒企"的名义，带至淄博市高青县的国井酒业 ...

Core Viewpoint - Shandong Bandaojing Co., Ltd. is facing significant financial difficulties, highlighted by the failed auction of 560 tons of pledged 68-degree sesame-flavored raw liquor, which has seen a price drop from 10 yuan per jin to 8 yuan per jin, with no bidders participating in the auction [1][2][4] Company Overview - Bandaojing, a well-known liquor company in Shandong, was recognized as a "Chinese Time-honored Brand" and ranked among the top 100 manufacturing enterprises in Zibo in 2024 [1][6] - The company has a registered capital of 35.84 million yuan and traces its origins back to the 1950s [6][8] Financial Challenges - Since 2025, Bandaojing has accumulated 13 execution cases with a total amount of approximately 854 million yuan, indicating severe financial distress [1][4][5] - The company has faced multiple asset freezes, including significant stakes in its subsidiaries [7][8] Market Position and Competition - Bandaojing's sales performance places it in the third tier of Shandong's liquor market, with annual sales between 1 billion and 2 billion yuan [7] - The liquor industry is experiencing a consolidation trend, with leading brands capturing an increasing market share, which poses a threat to regional and smaller liquor companies like Bandaojing [9][10] Industry Context - The white liquor industry is entering a deep adjustment period, with smaller companies facing heightened competition and potential elimination from the market [9][10] - The market for sesame-flavored liquor is niche and has lower recognition compared to other popular flavors, which may further pressure Bandaojing's pricing and sales [4][9]