Core Viewpoint - The article highlights how the historical and cultural heritage of Jiangnan Song City in Ganzhou is being leveraged to stimulate economic growth and enhance consumer experiences through various cultural activities and modern amenities [1][2][3]. Group 1: Cultural Heritage and Economic Impact - Jiangnan Song City is recognized as a living museum of Song Dynasty culture, attracting tourists with its well-preserved historical sites and cultural activities [1][2]. - The integration of historical architecture with modern amenities, such as cafes and cultural shops, has made the area appealing to younger visitors, leading to a significant increase in foot traffic and consumer spending [1][2]. - The local government reports that by 2025, Jiangnan Song City is expected to receive 21.44 million visitors, showcasing the economic potential of cultural heritage [2]. Group 2: Consumer Trends and New Business Models - There is a growing trend among young consumers towards experiential purchases, such as wearing Hanfu and participating in cultural activities, with one local Hanfu store reporting a 30% revenue increase in 2025 [2]. - New business models, including immersive theater and cultural markets, have been introduced to attract visitors, enhancing the overall cultural tourism experience [2]. - The success of Jiangnan Song City has positively influenced other cultural districts in the area, creating a vibrant atmosphere that combines traditional and contemporary elements [3].