Group 1 - The core theme of the article revolves around the promotion of the Douyin Mall's 618 shopping festival, highlighting various home improvement products and experiences for summer [1][7] - The campaign includes significant subsidies and exclusive consumer vouchers aimed at enhancing customer engagement and driving sales across multiple product categories [7] - The article emphasizes the importance of home renovation and comfort, showcasing specific areas such as living rooms, bedrooms, kitchens, and bathrooms as focal points for improvement [1][3][5] Group 2 - The Douyin Mall's 618 event features a wide range of products, from home essentials to personal care appliances, indicating a comprehensive approach to consumer needs [7] - The marketing strategy includes a "billion yuan subsidy" initiative, which is designed to attract more customers and stimulate spending during the shopping festival [7] - The article suggests that the event is not only about home goods but also includes popular electronics like computers and mobile phones, broadening the appeal to a wider audience [7]