国庆中秋双节假期临近，线下消费市场迎来预订高峰。9月28日，抖音生活服务发布国庆消费前瞻数据，9月15日 至24日期间，平台内服饰、家居、住宿、餐饮等多品类团购销售额显著增长，三线以下城市住宿订单量激增，洛 阳、邯郸、湖州、湛江等或迎高客流，露营、古风妆造等文旅消费受热捧。 为解决消费者假期出游可能遇到的各类消费体验问题，抖音生活服务上线"极速赔"，全面升级消费者国庆出游权 益保障。"极速赔"将简化服务处理流程、提升服务效率，并对预约后酒店无房、商家不接待、演出票未出票等常 见问题进行赔付升级，力求"一次进线即解决、无法解决有赔付"，努力让消费者的服务需求得到快速有效解决。 为此平台扩充了客服团队，提供"7*24小时客服服务"。 住宿、地方菜销售额显著增长，服饰、家居GMV翻倍 餐饮堂食同样迎来高消费需求。文旅消费推动地方菜系预订火爆，地方菜团购整体抖音销售额同比增长45%。其 中，云贵菜团购销售额增长达到了102%。其他菜系中，粤菜同比增长81%，徽菜、鲁菜、湖北菜、江浙菜分别同 比增长了69%、61%、59%和48%，消费者在旅行途中通过"味蕾"深度探索地方特色文化。此外，今年中秋节恰逢 国庆长假，双节叠 ...

Group 1 - Douyin's life service reported over 70% year-on-year growth in accommodation and family meal group purchase orders during the "May Day" holiday, with hotel and scenic spot package orders increasing by 116% and clothing chain store group purchase orders rising by 462% [1] - The strong growth in consumption during the "May Day" holiday indicates a more diversified consumer demand, with significant enhancement in offline consumption power [1] - Douyin successfully converted online traffic into offline consumption, strengthening its competitiveness in the local life service market [1] Group 2 - After the full launch of Taobao Flash Purchase, orders for Mi Village Mixed Rice on Ele.me increased by nearly 100% compared to April, exceeding expectations [2] - The collaboration between Taobao Flash Purchase and Ele.me has shown strong synergy, providing new business growth points for Ele.me and enhancing Taobao's competitiveness in the instant retail sector [2] - Future efforts should focus on optimizing supply chain and delivery efficiency to meet market competition and consumer demand changes [2] Group 3 - Fliggy reported a significant year-on-year increase in per capita travel spending during the "May Day" holiday, with high-star hotel bookings rising over 20% compared to last year [3] - Customized travel bookings surged over 80%, particularly in traditional destinations like Beijing, Tibet, Shaanxi, Xinjiang, and Sichuan, with average booking growth exceeding 300% [3] - The growth in customized travel reflects consumers' increasing demand for quality and personalized travel experiences, driving consumption upgrades in the travel market [3]