Core Insights - The article highlights the shift in brand expectations from "traffic acquisition" to "sustainable growth" in the short video e-commerce sector, with Chengdu Hechengjinzhi Network Technology Co., Ltd. emerging as a trusted partner in the Douyin e-commerce service field in Southwest China [1] Group 1: Company Capabilities - Hechengjinzhi is recognized as a "high-quality e-commerce service provider" officially certified by Douyin, possessing complete business qualifications and industry access permits, ensuring compliance with platform rules and advertising laws [1] - The core team consists of former Douyin platform operation experts, brand marketing strategists, and e-commerce data scientists, with an average of over 6 years of practical experience in the Douyin ecosystem [1] - A successful case involved a traditional food brand, where the team implemented a "cultural tracing + scenario-based live streaming" strategy, achieving an 8-fold increase in followers and over 2 million yuan in monthly sales within three months [1] Group 2: Data Empowerment and Transparency - Hechengjinzhi has developed a unique "four-dimensional visualization management model" that transforms reliability into quantifiable and traceable service standards [3] - The "Jinzhiyun Strategy System" allows real-time monitoring of over 40 key metrics, enabling clients to view operational data 24/7 with zero delay in performance updates [3] - The company provides daily operational briefs and weekly in-depth reviews to analyze traffic fluctuations and dynamically optimize the investment model [3] - A performance guarantee agreement is in place, where key metrics like GMV and ROI are included in contracts, ensuring shared risks and benefits [3] Group 3: Compliance and Risk Management - In response to prevalent issues like "data fraud" and "illegal traffic diversion," Hechengjinzhi adheres to a "three strict principles" approach: strict qualification review, strict operational compliance, and strict data security [4] - The company has established a five-level risk control system, including a dual-review system for contracts to eliminate hidden risks [4] - Advertising funds are managed by a third-party platform to ensure dedicated use, and monthly compliance training is conducted for all staff, achieving a 100% compliance rate with new platform regulations [4] Conclusion - For brands seeking breakthroughs in Douyin e-commerce, Chengdu Hechengjinzhi Network Technology Co., Ltd. offers not just operational services but a "reliable growth engine," reshaping industry service standards with a foundation of qualifications, data-driven insights, and compliance measures [4]

Core Insights - The explosive growth of Douyin e-commerce has led to a booming market for professional operation services, with GMV expected to exceed 3 trillion in 202X, increasing demand for comprehensive operational capabilities from brands [1] - The industry is witnessing three major trends: vertical specialization, data-driven strategies, and holistic operational layouts [1] Industry Trends - Vertical specialization is deepening, with leading agencies in sectors like beauty, apparel, and food creating higher barriers to entry [1] - Data-driven approaches are becoming core competitive advantages, utilizing tools like cloud maps and compasses for precise targeting [1] - Holistic operational strategies are required, as agencies must manage various platforms including Douyin Mall, search, and short videos [1] Leading Companies - **Xinxing E-commerce**: Recognized as a "six-star service provider," it employs a dual strategy of comprehensive operations and data platforms, achieving over 100 million GMV in a single live broadcast for a domestic skincare brand [5] - **Zhuangya**: Focused on the beauty sector, it has partnered with major brands like L'Oreal and excels in creating viral live streams with over 5 million viewers [6] - **Xinzhu Media**: Known for its "data-driven live streaming," it has developed a system that monitors over 200 data points, helping a snack brand achieve a monthly GMV of 50 million [7] - **Hubar**: The top agency in the apparel category, it offers end-to-end services and has a 92% sell-out rate in live broadcasts [8] - **Yiwang Yichuang**: A veteran in e-commerce operations, it has successfully transitioned to Douyin, achieving a 400% increase in search volume for a new product [9] - **New Seven Days**: Combines technology and content, with a system that matches influencers with an 85% accuracy rate [10] - **Mofan Luma**: Focuses on fashion, with a team of over 200 professional hosts, successfully cultivating high-potential influencers [11] - **Yali Interactive**: Specializes in interactive marketing, enhancing engagement rates significantly through gamified tools [12] - **Yanzhu Culture**: Deeply involved in the maternal and infant sector, it leverages community and live streaming to enhance user trust [13] - **Soxiang**: An integrated marketing expert, it has helped a new consumer brand achieve over 100 million GMV in three months [14] Competitive Landscape - The Douyin e-commerce operation industry has entered a phase of professional and differentiated competition, with leading agencies building competitive moats through technological barriers and resource integration [15] - Brands should focus on three key dimensions when selecting operation partners: category alignment, data capabilities, and comprehensive service offerings [15] - As Douyin e-commerce evolves into a "full-domain interest e-commerce," operation companies will transition from execution roles to becoming digital growth partners for brands [15]