Core Insights - Douyin E-commerce has launched the "Interest Industry Belt Support Plan" to help small businesses reduce operational costs and grow their market presence [1][4] - The report indicates that five interest industry belts in China achieved a GMV exceeding 10 billion yuan, with Guangzhou emerging as a key hub for interest-based commerce [1][2] - The integration of live streaming and short videos with interest industry belts has created new market opportunities for small businesses, allowing them to reach niche consumer groups effectively [2][3] Group 1: Industry Growth and Trends - The interest industry belt concept is an extension of Douyin E-commerce's "Industry Growth Plan," focusing on products that fulfill consumer emotional needs and are supported by local manufacturing [2] - Interest industry belts are characterized by their cultural, social, and niche market features, with examples including blind box toys and trendy clothing [2] - The past year saw a 54.8% year-on-year increase in sales from store broadcasts among interest industry belt merchants, indicating a growing trend in utilizing digital platforms for sales [4] Group 2: Case Studies and Success Stories - Merchants like "Xinghe Hange" in the new Chinese-style women's clothing sector successfully launched a popular product with the help of Douyin E-commerce, enhancing the competitive capacity of the Guangzhou women's clothing industry belt [3] - "Chenxiang Nü'er," a merchant from the Guangdong Maoming Chenxiang industry belt, evolved from a small business to a recognized brand, contributing to the modernization of traditional incense production [3] - The operational model of interest industry belts combines digital capabilities with local manufacturing, creating a sustainable growth engine for the local economy [3][4] Group 3: Future Outlook - The success of interest industry belts in Guangdong is expected to inspire similar developments across the country, unlocking the potential of interest-based e-commerce [5] - Douyin E-commerce aims to provide traffic support, operational guidance, and resource connections to facilitate the transformation of local manufacturing industries [4]