记者丨 谭海燕 实习生钟言 编辑丨于长洹 4年前，深蓝趴在书桌边，小心翼翼地给人生中的第一只蓝舌石龙子蜥蜴喂食。当时的他从没 想过，他会成为月销30万的抖音电商商家。 2021年，备考研究生的深蓝第一次在宠物展上接触到蜥蜴，带回了他人生中的第一只蓝舌石龙 子"奶冻"。当时，国内关于这类爬宠的中文资料极少，出于兴趣，他开始系统查阅国外文献， 记录饲养细节，并整理成简洁的科普视频发布在社交平台。 没想到，找深蓝咨询的人越来越多，内容的专业性，也慢慢转化为他生意起步的信任资本。 2022年底，他开始尝试小规模繁殖，并在2023年初产出了第一窝蓝舌石龙子。而后，逐步搭 建起一个围绕蓝舌活体、设备、咨询服务的配套工作室团队。 如今，深蓝把蓝舌石龙子带向了更大的舞台。约一个月前，他在抖音电商开播，第一个月的营 业额就达到了30万元，成为该品类销售前五的商家。 抖音电商小宠行业商家代表@Bl u e r深蓝 展示自己养育的爬宠蜥蜴 不止爬宠，这几年手作器物、国潮服饰、观赏鱼业……无论是多"小众"的兴趣产业带，都有可 能通过电商平台链接到更大范围的生意。 近日，抖音电商发布了《2025抖音电商兴趣产业带数据报告》（简称《报告 ...

Core Insights - Douyin E-commerce launched the "Interest Industry Belt Support Plan" in Guangzhou, marking a significant step in integrating digital economy with the real economy, aimed at fostering new consumption dynamics and driving industrial upgrades [1][6] Group 1: Interest Consumption Rise - The concept of "Interest Industry Belt" refers to geographic clusters of products that fulfill consumers' emotional and spiritual needs, characterized by niche, cultural, and social aspects [3] - In the past year, five interest industry belts on live-streaming e-commerce platforms achieved a payment GMV exceeding 10 billion, with 57 belts surpassing 100 million, and Guangzhou's related order volume exceeding 340 million [3] Group 2: Digital Empowerment and Upgrading - The growth of interest industry belts is facilitated by live-streaming e-commerce platforms, which have lowered operational barriers for small and medium-sized businesses through policies like zero-cost entry and zero-commission on product cards [4] - The complete industry chain for the Guangzhou water pet industry belt includes "pet breeding + equipment maintenance + knowledge payment," showcasing a successful transition from traditional offline models to online integration [4] Group 3: Building a Guangzhou Model - Guangzhou has been designated as a key area for pet consumption, with Douyin E-commerce providing services such as traffic subsidies and operational training to stimulate local industry vitality [6] - Douyin E-commerce's initiatives have reached 130 cities across 27 provinces, helping 332 industry belts achieve order volumes exceeding 10 million and 830 belts with sales over 100 million [6] Group 4: Economic Growth through Interest Consumption - Interest consumption is identified as a crucial direction for consumption upgrade, transforming niche interests into new growth for the real economy [7] - The ongoing implementation of the "Interest Industry Belt Support Plan" is expected to deepen the integration of digital and real economies, contributing to the construction of a new development pattern and fostering new productive forces [7]