Core Insights - The global smartphone market revenue grew by 5% year-on-year in Q3 2025, reaching $112 billion, marking the highest level for Q3 in history [4][5] - The global smartphone shipment volume also saw a moderate 4% year-on-year increase, totaling 320 million units [5] - The average selling price (ASP) of smartphones reached a record high for Q3 at $351, driven by an expanding mature user base upgrading to more expensive devices [5][8] Company Performance - Apple led the market with a 43% revenue share and a 6% year-on-year growth, achieving its best-ever Q3 revenue [8][11] - Samsung experienced a 9% year-on-year revenue growth, supported by strong sales of the Galaxy S series and foldable devices, with its ASP increasing by 2.9% to $304 [5][11] - Vivo was the fastest-growing brand among the top five, with a 12% year-on-year revenue growth, driven by strong shipments in India and Southeast Asia [5][11] - OPPO achieved the highest ASP increase among the top five brands, growing by 3.4% to $254, thanks to strong performance in higher price segments [5][11] - Xiaomi held a 14% market share with a 2% year-on-year growth, benefiting from mid-to-high-end smartphone demand in emerging markets [11] Market Trends - The ongoing trend of premiumization in the smartphone market is expected to continue, with increasing adoption of foldable smartphones further driving ASP and revenue growth [8] - The introduction of trade-in offers, financing options, and bundled sales has lowered the upgrade barrier, particularly in emerging markets [5]