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雅诗兰黛巨亏近8亿美元后押宝中国市场,能否逆风翻盘
Xin Jing Bao· 2025-08-24 11:15
Core Viewpoint - Estée Lauder Companies is experiencing a decline in sales and operating profit, with a net sales drop of 8.2% year-over-year for the fiscal year ending June 30, 2025, and an operating loss of $785 million, indicating a challenging recovery ahead [1][2][3]. Financial Performance - The company reported net sales of $14.33 billion for fiscal year 2025, down from $15.61 billion in the previous year, reflecting an overall decline of 8% [2][8]. - The operating loss for the fiscal year was $785 million, a significant decrease from an operating income of $970 million in the prior year [2][10]. Business Segment Performance - Skin Care: Net sales decreased by 12% to $6.96 billion, primarily due to declines in brands like Estée Lauder and La Mer, with significant impacts from market shifts in South Korea and China [3][4]. - Makeup: Sales fell by approximately 6% to $4.21 billion, with brands like M·A·C and Bobbi Brown showing retail weakness [4]. - Hair Care: Net sales dropped by 10% to $565 million, attributed to poor performance from the Aveda brand and challenges in offline retail channels [4][5]. - Fragrance: This segment was the only one to show growth, with net sales of $2.49 billion, a slight increase of 0.16%, driven by strong performance from Le Labo [4]. Regional Performance - The Americas: Net sales were $4.41 billion, down 4% year-over-year [8]. - EMEA: The largest market for Estée Lauder, with net sales of $5.38 billion, saw a 12% decline [7][8]. - Asia Pacific: Experienced a significant drop of 21% in net sales to $3.61 billion, with China specifically reporting a 5.6% decline [8][9]. Future Outlook - The company is optimistic about returning to organic sales growth in fiscal year 2026, particularly in the Chinese market, which is expected to see mid-single-digit growth [6][10]. - Estée Lauder plans to implement a restructuring strategy aimed at achieving $800 million to $1 billion in pre-tax benefits annually, which will help restore operating profit margins and support reinvestment in consumer-facing areas [10].