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苏超”“扬超”激发运动热潮,体育用品企业订单大增——金融“及时雨”破解体育产业“成长的烦恼
Jiang Nan Shi Bao· 2025-09-16 05:28
Group 1 - The core viewpoint of the articles highlights the significant growth and support for the local sports brand "劳拉之星" (Laura Star) due to the rising popularity of sports events like "苏超" and "扬超" [1][2] - "劳拉之星" specializes in sports protective gear and has seen a notable increase in orders and brand recognition, with sales expected to exceed 300 million yuan this year [1][2] - The company received over 9 million yuan in credit support from Industrial and Commercial Bank of China (ICBC), which facilitated its financial needs and operational expansion [1][2][3] Group 2 - The sports industry is recognized as a vibrant and promising sector that requires financial backing for its development, with ICBC actively supporting local sports enterprises [2][3] - ICBC has been involved in various sports events, including being a main sponsor for the "苏超" league and supporting local sports infrastructure and equipment procurement [3] - The government has issued guidelines to enhance financial support for the sports industry, aiming to create a comprehensive financial service system to boost the sector's growth [2][3]