体育产业作为一个充满活力和潜力的领域，其发展也需要金融力量的支持。多年来，工商银行扬州分行 积极发挥大行担当，从体育赛事合作伙伴到金融支持体育企业发展，全方位支持体育产业发展。 扬州分行还是扬州马拉松的合作伙伴，赛事中组织志愿者在沿途为运动员加油助威，营造热烈的赛事氛 围。今年打响的"苏超"联赛中，该行又积极作为，成为扬州队的主赞助商，为本次赛事贡献了重要力 量。同时，该行积极发挥金融力量，大力支持地方体育场馆建设、体育器械采购、体育赛事组织等项 目，灵活制定金融服务产品，多渠道帮助体育相关企业解决融资难、融资贵等问题，为企业发展提供有 力支持。 "未来，我们将积极贯彻落实体育强国、健康中国战略，继续深化体育金融服务创新，以金融之力全方 位赋能体育产业，为扬州经济社会发展和'体育强市'建设贡献更大金融力量。" 工行扬州分行相关负责 人表示。（赵红伟 徐康） 9月6日晚，"苏超"第十一轮扬州队与南通队之战火热打响，球场内，比赛精彩纷呈，看台上身穿蓝色战 袍的扬州球迷也再次成为一道独特风景线，球服上印着的"劳拉之星"标识尤其显眼。而这些服装，大多 产自扬州本土的一家体育用品企业——江苏维健特体育文化科技有限公司。 ...

Group 1 - The Shenzhen Technology Sports Industry High-Quality Development Strategic Cooperation was launched, attracting over 100 representatives from various sectors including sports industry groups and financial institutions [1] - The event emphasized the theme "Leading Demonstration Sports City" and was attended by Shenzhen's Deputy Mayor Zhang Hua [1] Group 2 - The establishment of the "Shenzhen Technology Sports Industry Fund," the first of its kind in the country, with a scale of 100 million yuan, aims to support projects in AI, high-end sports equipment, and digital culture [3] - The fund is designed to provide financial support to technology-driven sports enterprises, addressing funding challenges in R&D and production [3] Group 3 - Two innovative financial products, "Sports Industry Leap Loan" and "Sports Industry Intellectual Property ABS," were launched to support small and micro enterprises in the sports sector, with financing up to 30 million yuan available [4] - These products aim to enhance financing accessibility and reduce costs for sports enterprises, facilitating their growth from startup to expansion [4] Group 4 - Shenzhen's sports industry output is projected to exceed 200 billion yuan in 2024, growing at an annual rate of 20%, highlighting its significance in the city's economic landscape [5] - The national policy aims for the sports industry to exceed 7 trillion yuan by 2030, providing strong momentum for local industry upgrades [5] Group 5 - Investment firm Yao Wei Capital is planning to introduce major sports events in Shenzhen, leveraging the city's young population and rich sports venue resources [6] - The Hong Kong Polytechnic University is establishing a Sports Science Research Institute to enhance product competitiveness through technological innovation [6] Group 6 - Tai Shan Sports introduced new products like the "Tai Shan Rui Bao Olympic Vehicle" for the 2028 Los Angeles Olympics, showcasing its commitment to technological innovation in sports equipment [7] - The company has established a research center in Shenzhen since 2007, focusing on breakthroughs in sports technology and materials [7] Group 7 - Qingdao Yingpais' chairman expressed intentions to leverage Shenzhen's advantages in talent and technology to enhance the company's development in the sports industry [8]

Group 1 - Apollo Global Management plans to launch a $5 billion sports investment fund, marking its first dedicated permanent capital allocation for the sports sector [1][2] - The new fund will focus on lending to sports leagues and teams, as well as acquiring club equity, indicating a systematic approach to sports investments [1][2] - The sports finance market is attracting private equity interest due to traditional lenders' insufficient services in this area, allowing private firms to deploy capital quickly for high returns [1][2] Group 2 - The fund will employ a dual investment strategy, providing loans to sports leagues and teams while also acquiring club equity, which offers stable debt returns and long-term asset appreciation [2][3] - Apollo's existing sports investment portfolio includes notable transactions, such as an £80 million loan to Nottingham Forest FC secured by club assets, and a £40 million loan to Sports Invest Holdings at a 10.25% interest rate [2][3] - Apollo is actively seeking direct ownership of quality sports assets, as evidenced by negotiations to acquire a stake in Atlético Madrid and previous considerations for financing a Manchester United acquisition [3] Group 3 - Apollo is not the only private equity firm interested in sports investments; competitors like CVC and Ares Management are also making significant moves in this space [4][5] - The increasing number of private equity firms entering the sports investment sector is expected to drive up transaction valuations while providing more financing options for sports organizations [6]

Core Viewpoint - The issuance of the "Guiding Opinions on Financial Support for the High-Quality Development of the Sports Industry" marks a significant policy boost for the integration of finance and sports, aiming to enhance financial support and services for the sports sector [2][22]. Group 1: Financial Support Measures - The "Opinions" propose 16 specific measures to increase financial support in key areas of the sports industry, enhance the professional capabilities of financial services, and strengthen implementation guarantees [2][5]. - The document emphasizes the need for financial services tailored to the lifecycle of sports consumption, including credit support and the development of new financial products [5][11]. Group 2: Addressing Financing Challenges - The primary focus of the "Opinions" is to address the financing difficulties faced by sports enterprises, particularly small and medium-sized enterprises (SMEs) that require stable funding for healthy operations [3][6]. - The document encourages the establishment of a diversified financing system for professional sports clubs, which have historically struggled with single-channel financing and credit assessment challenges [13][14]. Group 3: Development of Sports Insurance - The "Opinions" highlight the need to enhance the development of sports insurance, encouraging the insurance industry to innovate and offer more tailored products for the sports sector [17][18]. - The document outlines the importance of risk compensation and protection for sports events and participants, aiming to improve the insurance coverage for athletes and sports enthusiasts [20][21]. Group 4: Future Prospects - The implementation of the "Opinions" is expected to stimulate the capital market, allowing more sports enterprises to accelerate their capitalization processes and explore innovative financial products [12][22]. - The document suggests that the integration of finance and sports could lead to the development of a more robust sports financial ecosystem, drawing on successful international models for reference [22].