另一名合作方为阿里国际站全球美妆选品中心。该选品中心项目负责人林闽江表示，当前，美妆出海的 热门细分品类涵盖美妆医疗器械(如护肤仪)、香水、面膜等护肤类产品，同时中药美妆、美妆原材料、 相关机械及技术等也呈现增长。 "近两年来美妆出海行业在国际站平台持续保持高速增长态势，细分品类全面开花，成为外贸领域的热 门赛道。"林闽江说，在市场布局方面，欧美地区为核心主力市场，而"一带一路"共建国家的市场潜力 也在持续释放。 林闽江说，当前美妆企业出海最大的难题集中在产品认证领域，此次合作将整合多方力量，形成综合服 务体系，既解决企业认证难题，又为海外买家提供便捷、可靠的采购渠道，推动中国美妆产业在国际市 场提升品牌影响力。(完) 广州美博 城。广州市越秀区委宣传部 供图 中新网广州12月3日电 (记者 蔡敏婕)近年来，众多中国国货美妆品牌口碑、销量节节攀升，中国美妆产 品正加快"出海"步伐。 位于广州市越秀区的全球美妆选品中心合作签约仪式3日举行，该中心构建"选品、展示、交易、服 务"一体化生态，进一步优化美妆出海的全流程服务，计划成为链接海内外美妆市场的重要枢纽，让中 国美妆企业在海外市场获得更广阔的发展空间。 合作 ...

Core Insights - The article emphasizes the need to understand evolving consumer behaviors in the context of macroeconomic uncertainties, inflation, geopolitical tensions, and technological disruptions, highlighting a shift from pandemic-induced consumption to a new stable norm [1] Group 1: Changes in Consumer Behavior - Consumers are spending more time alone online, with nearly 90% of the additional 3 hours per week in the U.S. dedicated to solitary online activities, leading to a decline in face-to-face social interactions [2][3] - In China, there is a dual focus on family and social relationships while "self-consumption" trends are rising, with categories like personal care and home entertainment becoming dominant [2][3] Group 2: Trust Dynamics - Despite high usage of social platforms, consumers exhibit low trust in these platforms for purchase recommendations, preferring advice from friends, family, and verified reviews [4][5] - Brands must shift from traditional advertising to building trust through authentic word-of-mouth and verifiable social content, as the context of who says what is more critical than the message itself [5] Group 3: Gen Z Consumer Trends - Gen Z is now a dominant consumer group, characterized by financial fragility yet a willingness to spend on self-expression and social currency, particularly in beauty, fashion, and wellness sectors [6][7] - This generation seeks brands that resonate with their values and cultural identities, emphasizing the need for brands to align with their ideals rather than merely adopting a youthful image [8] Group 4: Local Brand Preference - There is a significant shift towards local brands, with 47% of consumers preferring them, especially in food, beauty, and daily consumer goods, driven by a desire for familiarity and trust amid global uncertainties [9] - The rise of local brands in China reflects deeper cultural connections and a response to geopolitical tensions, indicating that global brands must localize their strategies to remain relevant [9] Group 5: Value Calculation Changes - Consumers are becoming more strategic in their spending, often trading off between categories, with over 79% engaging in "non-linear downgrading" to justify purchases in non-essential categories [11] - In China, the trend of "self-care" post-pandemic indicates that consumers are not just looking for discounts but for rationalizations of their spending, focusing on emotional and identity-driven purchases [11] Conclusion - The article concludes that understanding the complexities of human behavior is crucial for brands in navigating the evolving consumer landscape, emphasizing the importance of emotional resonance and genuine connections over mere transactional relationships [12][13]