"感觉我们的坚持被真实地看见了。"在贵阳深巷中的玉珍酸笋火锅店，运营负责人陈家贤指着榜单上"店铺1年内吸引了食客专程用导航超过123536公里前 来"的数据说。 近期，这家同时登上高德扫街榜"状元榜"与"烟火小店榜"的火锅店，上榜后日均排队满号时间从过去的5-6小时缩短至1-2小时，30-40岁的高客单人群显著增 多。 玉珍酸笋火锅店是一个缩影。从2025年9月至今，高德扫街榜上线百日，用户破6.6亿，增速迅猛。1月7日，高德扫街榜围绕数字、信任、科技实现全面升 级。在算法推荐与营销泛滥的时代，高德如何赢得新的信任？ 从老字号到"反骨"小店 对于不少老字号而言，登上高德扫街榜是一场"意外的惊喜"，它们未曾主动运营，却因消费者的真实选择被推至台前。 拥有30年历史的北京餐饮标杆金鼎轩副总经理王建彪发现，在凭借一组"一年内食客为探访该店而专程导航的总里程高达34万余公里"的数据登上高德扫街榜 北京粤菜榜后，门店在国庆期间迎来了客流40%的显著增长。"有高达六成的新增顾客会主动提及通过榜单慕名而来。"王建彪说。 相较于拥有品牌积淀的老字号，更多藏在街角巷尾、依赖熟客与口碑的"烟火小店"，在高德扫街榜上找到了一条对抗 ...

对于不少老字号而言，登上高德扫街榜是一场"意外的惊喜"，它们未曾主动运营，却因消费者的 真实选择被推至台前。 高德扫街榜百日，6.6亿人用脚投票的一场新消费试验 作者：王子阳 封图：图片资料室 "感觉我们的坚持被真实地看见了。"在贵阳深巷中的玉珍酸笋火锅店，运营负责人陈家贤指着榜 单上"店铺1年内吸引了食客专程用导航超过123536公里前来"的数据说。 近期，这家同时登上高德扫街榜"状元榜"与"烟火小店榜"的火锅店，上榜后日均排队满号时间从 过去的5-6小时缩短至1-2小时，30-40岁的高客单人群显著增多。 玉珍酸笋火锅店是一个缩影。从2025年9月至今，高德扫街榜上线百日，用户破6.6亿，增速迅 猛。1月7日，高德扫街榜围绕数字、信任、科技实现全面升级。在算法推荐与营销泛滥的时代， 高德如何赢得新的信任？ 从老字号到"反骨"小店 拥有30年历史的北京餐饮标杆金鼎轩副总经理王建彪发现，在凭借一组"一年内食客为探访该店而 专程导航的总里程高达34万余公里"的数据登上高德扫街榜北京粤菜榜后，门店在国庆期间迎来了 贵阳玉珍酸笋火锅 客流40%的显著增长。"有高达六成的新增顾客会主动提及通过榜单慕名而来。"王建彪说 ...

1月7日晚，小米直播间迎来一场特殊的"道歉局"。在新一代SU7上市预热的关键节点，刚因KOL合作风 波遭处罚的公关部总经理徐洁云现身，向米粉鞠躬致歉；创始人雷军则一边亮出"辞退涉事人员、处罚 高管"的处理结果，一边为疲惫的公关团队发声，这场夹杂着问责、道歉与恳请的直播，瞬间引爆舆论 场。 此次事件更给行业敲响警钟：KOL合作不能只看流量，价值观契合才是根本。该涉事KOL曾因不实信 息被判赔偿联想，也曾被美的终止合作，小米团队的前期筛查漏洞，暴露了内部管理的疏忽。而雷军 的"求情"，并非为失职开脱，而是理解公关团队在持续高压下的不易，这种"严管+共情"的管理方式， 既守住了品牌原则，也体现了企业温度。 直播结尾，徐洁云再次承诺"会更扎实做好工作，维护用户声誉"，雷军则呼吁米粉"给公关团队一个改 过的机会"。这场风波虽暂告一段落，但小米面临的信任重建之路仍任重道远。对于跨界造车的小米而 言，流量与争议并存是常态，但唯有坚守"用户至上"的底线，在产品力与沟通力上双重精进，才能在新 能源赛道上走得更稳。毕竟，粉丝的信任从来不是理所当然，唯有真诚与敬畏，才能穿越舆情迷雾，赢 得长久支持。 这番话揭开了小米2025年的舆 ...

四个半小时的直播，雷军用螺丝刀和工程师的耐心，完成了一场商业史上最坦诚的信任重建实验。 "以前我们怕没人知道小米造车；现在，我们怕大家信错了谣言。" 雷军在直播中的这句开场白，几乎道破了当下所有商业与个人关系的窘境。2025年最后一天晚上8点，雷军开启了一场前所未有的跨年直播——现场拆解 一辆小米YU7，从电池包到门锁结构，从电机到车架，在数百万观众注视下，把一辆完整的车拆成了白车身。 （图源网络，侵删） 这四小时，表面上是一场技术秀，实际上是一场关于信任的公开手术。 01 直播自证，信任崩塌后的笨办法 过去半年，小米汽车被贴上了各种标签："绿化带战神"、"小字吹牛"、"不让农民卖小米"……最刺痛的是针对安全性能的质疑。雷军在镜头前摊开一叠手 写"小抄"，苦笑着说："我现在讲每句话都得想了又想、看了又看。" 信任一旦破碎，华丽的参数表和公关声明都显得苍白无力。 雷军选择的路径近乎笨拙却极致坦诚——用最原始的物理呈现取代任何话术。工程师现场切断车辆主副电源，仅靠备份电池和机械拉线把车门硬生生拉 开，用最基本的机械原理回应"车门打不开"的传言。 （图源网络，侵删） 市场给出了复杂反馈：2025年小米汽车交付超41 ...

中证报中证网讯(记者龚梦泽)12月18日，2025第九届中国汽车客户之声(VOC+)研讨会暨颁奖典礼在京 举办。本次活动由车质网联合凯睿赛驰咨询主办，聚焦当前汽车市场信任挑战，邀请行业专家、法律学 者及品牌代表共同探讨信任重建路径，现场发布三份行业重磅报告，并揭晓多项汽车售后服务相关奖 项，为转型期的汽车行业提供用户服务与信任建设的实践指引。 活动现场还揭晓了系列奖项，包括售后服务满意度奖、售后服务标杆品牌、卓越贡献奖等，上汽乘用 车、蔚来、华晨宝马等品牌分获不同类别奖项；问界汽车销服体系副总经理耿新等6人荣获2025年度中 国汽车售后服务突出贡献人物奖，表彰其在用户体验与信任建设中的引领作用。 当前，中国汽车产业正加速向高科技、高价值模式转型，市场已进入高销量低增长阶段，在电动智能化 竞争加剧的同时，用户对品牌信任与服务体验的要求持续升级。本次研讨会的举办，不仅通过权威数据 梳理行业痛点，更凝聚多方共识提出解决方案，为车企从被动服务响应转向主动体验经营提供了方向， 助力行业构建以信任为核心的高质量发展生态。 会议现场，行业专家围绕市场趋势与信任重塑展开深度解读。车质网、凯睿赛驰咨询董事长唐卫国指 出，技术迭 ...

Group 1 - The article discusses the recent challenges faced by Xiaomi and its founder Lei Jun, drawing parallels with NIO's CEO Li Bin, highlighting the shifting dynamics in the Chinese electric vehicle (EV) industry [2][3] - The narrative emphasizes the dual nature of "traffic" in the EV sector, where it can both elevate and harm reputations, as seen in the contrasting experiences of Li Bin and Lei Jun [4][5] - Xiaomi's initial success in pre-orders for its SU7 and YU7 models is overshadowed by safety incidents, leading to a rapid decline in public perception and trust [6][15] Group 2 - The article contrasts the testing approaches of Li Bin and Lei Jun, noting that Li Bin's hands-on, transparent methods have garnered public trust, while Lei Jun's marketing-driven approach has led to skepticism [7][10] - The narrative points out that while both CEOs engage in showcasing their products, the public's reaction varies significantly based on their perceived authenticity and the outcomes of their demonstrations [11][12] Group 3 - The article highlights a shift in consumer priorities within the EV market, with safety now taking precedence over smart features, posing a significant challenge for Xiaomi [14][15] - It notes that Xiaomi's vehicles are facing declining resale values, indicating concerns about their long-term reliability and market perception [15][16] Group 4 - The piece discusses the broader implications for the EV industry, suggesting that the focus is shifting from marketing and traffic to safety and compliance, driven by regulatory changes [16][17] - It concludes that both Lei Jun and Xiaomi must navigate these challenges by prioritizing safety and rebuilding consumer trust, similar to the journey taken by NIO [18][19]

Core Viewpoint - The recent public discourse surrounding Xibei has shifted dramatically, with concerns about store closures contrasting sharply with reports of long queues at other locations, indicating a complex operational adjustment strategy by the company [1][7]. Store Operations - Xibei has been closing some stores in cities like Shenzhen and Shantou as part of normal operational adjustments, while simultaneously planning to open eight new locations by the end of the year [3][5]. - The company has implemented a policy to inform customers about store closures through announcements and SMS notifications, offering options for refunds or transfers of stored value to other locations [4]. Management Response - Founder Jia Guolong has taken a hands-on approach during a challenging period, focusing on improving product quality and customer service rather than engaging in public disputes [8][11]. - The company has emphasized transparency in food preparation processes to enhance customer trust, showcasing the cooking methods in-store [10][18]. Pricing Strategy - In response to consumer concerns about pricing, Xibei has reduced menu prices and issued substantial discount coupons, effectively doubling the value for customers [12][15]. - The strategy has successfully attracted both returning and new customers, with reports indicating a 20% increase in weekend traffic at some locations [15]. Customer Engagement - Xibei is focusing on rebuilding trust through a "scene revolution" in its stores, where cooking processes are made visible to customers, reinforcing the brand's commitment to quality and authenticity [16][18]. - The company aims to reconnect with its customer base by demonstrating improvements in service and product offerings, encouraging patrons to return and experience the changes firsthand [18].

Core Insights - The current consumer behavior indicates a higher psychological threshold for purchasing, despite the absolute demand remaining stable [1][2] - The traditional retail and commercial real estate models based on consumerism are losing effectiveness as younger generations seek autonomy in their purchasing decisions [2][3] - Trust has become a critical factor in consumer relationships with brands, shifting the focus from merely selling to establishing trustworthiness [1][4] Consumer Behavior Shift - Over 60% of Generation Z believes that brands do not define their identity, and more than half have actively reduced unnecessary spending in the past year [2] - This shift reflects a psychological resistance where consumers feel manipulated, leading to a decrease in the effectiveness of high-frequency emotional stimuli in driving purchases [2][3] - The saturation of symbolic value in consumer goods has led to a demand for control over choices rather than an increase in options [2] Trust and Decision-Making - Trust erosion can lead to negative cascading effects on future consumption scenarios, making it a new variable for businesses to address [3] - Rebuilding trust involves creating a sense of psychological comfort, where consumers feel validated in their purchasing decisions [4][5] Strategies for Rebuilding Trust - The first strategy is to create a controllable rhythm in the shopping experience, allowing consumers to make decisions at their own pace [4] - The second strategy focuses on reducing decision-making risks by providing comprehensive service experiences, such as Repair Cafés that offer maintenance alongside purchasing [5] - The third strategy emphasizes participatory belonging, where consumers engage in community activities that foster emotional connections with brands [5] New Role of Business - The future of business is shifting from competing for traffic to becoming an integral part of consumers' daily lives, emphasizing stability and predictability [6][7] - Examples like the Oodi Central Library in Helsinki illustrate how diverse functionalities can create habitual visits, enhancing consumer loyalty beyond price and promotions [6] - Retail spaces that maintain consistent service quality and familiar environments can reduce psychological fatigue and encourage repeat visits [6][7] Long-term Consumer Relationships - Establishing daily relevance in consumers' lives leads to long-term psychological dependence, which cannot be achieved through discounts alone [7] - Trust mechanisms are essential for facilitating transactions, as they lower decision costs and enhance feelings of belonging [7]

Core Insights - The A-share market has shown signs of recovery this year, leading to improved performance for many private equity firms, yet fundraising remains challenging for some [1][3] - A structural divide is emerging in the private equity fundraising landscape, with only certain firms benefiting from the market's positive trends [1][6] Fundraising Challenges - Despite strong performance, firms like Tongxun Investment are struggling to attract new capital, with most inflows being passive due to previous market downturns [3][8] - Established firms like Chongyang Investment have successfully raised significant new funds, indicating a contrast in investor sentiment and trust [3][4] Investor Sentiment - Investors are becoming more cautious, focusing on long-term stability and risk management rather than short-term gains, reflecting a shift in mindset due to past market volatility [5][9] - The "scar effect" is prevalent, where investors are hesitant to commit funds due to previous negative experiences, leading to a more rigorous evaluation of fund managers [5][9] Trust Rebuilding - Rebuilding trust among investors is seen as a long-term process that requires collaboration between fund managers, sales channels, and investors [11][14] - Effective communication and transparency from fund managers are crucial for restoring investor confidence and ensuring sustainable performance [11][13] Strategic Adaptation - Firms are adapting their strategies to meet the evolving needs of investors, focusing on clear communication of investment logic and risk management [11][12] - The role of sales channels is shifting from mere product sales to providing comprehensive advisory services, emphasizing the importance of understanding client needs [13][14]

Core Insights - The A-share market has shown signs of recovery this year, leading to improved performance for many private equity firms, yet fundraising remains challenging for some [1][2] - There is a structural divergence in the private equity fundraising landscape, with only certain firms benefiting from the market's positive trends [5][7] Fundraising Challenges - Despite strong performance, firms like Tonghen Investment face difficulties in attracting new capital, with many investors still hesitant due to past market volatility [2][6] - The "trust deficit" among investors remains significant, as many are cautious and prefer to wait for net values to return to previous highs before committing funds [2][6] Investor Sentiment - Investors are becoming more discerning, focusing on long-term stability and risk management rather than short-term gains [4][7] - The "scar tissue effect" has led to a more cautious approach among investors, who now prioritize comprehensive evaluations of fund managers' capabilities [4][7] Successful Strategies - Firms like Reiyang Investment and Bisen Investment have successfully raised capital by demonstrating consistent performance and clear strategic logic [3][4] - Quantitative firms like Mengxi Investment have also seen growth by offering diverse strategies that appeal to various risk appetites [3] Trust Rebuilding - Rebuilding trust among investors is seen as a long-term effort requiring collaboration between fund managers, sales channels, and investors [8][10] - Effective communication and transparency in strategy and performance are essential for restoring investor confidence [8][10] Evolving Investment Approaches - Investors are increasingly seeking detailed insights into fund managers' strategies and performance metrics, reflecting a shift towards more informed decision-making [11] - The focus on risk adaptation and long-term investment strategies indicates a maturation in investor behavior [11]