Core Viewpoint - The company "Hao Xiang Ni" continues to face significant challenges, reporting a net loss of 19.84 million yuan in the first half of 2025, with revenue declining by 15.64% to 689 million yuan, following three consecutive years of losses [2][5]. Financial Performance - Hao Xiang Ni's revenue for the first half of 2025 decreased by 15.64% to 689 million yuan, while the net profit loss reached 19.84 million yuan [2]. - The change in accounting method regarding the investment in "Ming Ming Hen Mang" led to a reduction in investment income by 77.31 million yuan, directly impacting the net profit attributable to the parent company [5][4]. Investment and Accounting Changes - The company changed its accounting method for its investment in "Ming Ming Hen Mang" from equity method to fair value measurement, which significantly affected its financial results [5]. - In December 2023, Hao Xiang Ni invested 700 million yuan to acquire a 6.64% stake in "Ming Ming Hen Mang," but later reduced its stake to 6.2881% and withdrew from the board, necessitating the accounting change [5][4]. Business Challenges - The core business of red dates continues to decline, with revenue from red date products dropping by 16.38% to 500 million yuan and health preservation products declining by 26.13% to 25.81 million yuan in the first half of 2025 [8]. - Despite launching innovative products like "Hong Xiao Pai," which generated nearly 200 million yuan in its first year, the overall performance of the red date product line remains weak [8]. New Product Development - The company has recently entered the craft beer market with a new series of products, including red date-flavored beer, but the impact on overall performance is expected to be minimal as production is outsourced [9]. - The introduction of the "Bao Xi Jiu" series is part of the company's strategy to diversify its product offerings based on consumer demand [9]. Market Position - As of August 15, 2025, Hao Xiang Ni's stock price was 9.68 yuan, with a market capitalization exceeding 4.3 billion yuan [10].