披荆斩棘5

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暑期过半,综艺们能“反鲜”吗?
Hu Xiu· 2025-08-11 14:11
Group 1 - The summer variety show season has seen an unprecedented acceleration in the release of new programs, marking the arrival of a third wave of launches [1] - Strong contenders include "The Fifth Season of Breaking Through" which topped the Maoyan variety show popularity chart, alongside Tencent Video's "Earth Super Fresh" and "Heart Signal 8" [2][10] - Many variety shows only gain traction during their initial release and quickly fade from public attention thereafter [4][5] Group 2 - The previous wave of popular shows included "Happy Stand-Up 2," "New Rap 2025," and "Escape Room 7," but their market share is being increasingly overtaken by new entries [5] - The industry is facing a "premature aging" phase, raising questions about how to extend the watchability of variety shows amidst competition from short videos and dramas [6] - "Earth Super Fresh" has successfully revitalized interest by focusing on unfamiliar relationships, while "Sister's Home" capitalizes on relatable themes [7][11] Group 3 - The casting of familiar faces in shows like "The Fifth Season of Breaking Through" and "Heart Signal 8" reflects a trend towards nostalgia and emotional connection [12][13] - The current landscape of variety shows is characterized by a reliance on star power and engaging content to maintain viewer interest, as evidenced by the performances of new stars like Li Naiwen [8][9] - Despite the presence of popular shows, the overall market is experiencing a decline in viewer engagement and discussion, indicating a potential stagnation in the variety show sector [17][28] Group 4 - The summer season has yet to produce a true breakout hit, with shows struggling to capture and retain audience attention [34] - The industry is witnessing a shift towards new content development, with platforms like iQIYI, Tencent, and Mango TV increasing their output of lifestyle and experiential programs [32] - The competition remains fierce, with shows like "Earth Super Fresh," "Sister's Home," and "One Meal to Seal the Gods" showing strong performances, yet many still rely on "pseudo-innovation" [33]