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无锡深入推进消费新场景建设打造新质文旅消费品牌
Xin Hua Ri Bao· 2025-09-30 06:48
Core Insights - Wuxi is focusing on cultural empowerment for economic and social development, promoting deep integration of culture and tourism, and building a high-quality cultural tourism industry system [1] Group 1: Cultural Tourism Development - Wuxi is enhancing the cultural tourism industry by optimizing layout, enriching business formats, and highlighting unique features [1] - The city is innovating cultural tourism scenarios to meet the demands of consumption upgrades, resulting in the formation of several cultural tourism consumption brands [1] Group 2: Notable Cultural Tourism Projects - The Lianhua Bay Scenic Area, recognized as one of Jiangsu's three typical cases for 2024, showcases traditional Zen culture and attracts over 2 million visitors annually [2] - The Feima Water City, China's first equestrian-themed tourist attraction, integrates sports and tourism, hosting over 3 million visitors since its opening [4] Group 3: Regional Tourism Initiatives - The Taihu region, known for its natural beauty and cultural heritage, is enhancing its tourism industry through ecological improvements and resource integration [5][6] - The "Taihu Lan Sheng" cruise project aims to connect various cultural tourism products along the Taihu shoreline, promoting intercity cooperation and showcasing the region's natural and cultural landscapes [6] Group 4: Future Directions - Wuxi plans to combine market-driven and government-led approaches to enhance brand building, improve service quality, and transition from manufacturing to creating unique Wuxi brands [7]