央视网消息： 暑期接近尾声，但文旅市场活力不减。各地针对特定群体不断开拓的新玩法、新服 务，激活了更多元的消费场景。 ...

Core Insights - The rural tourism market is thriving, with a focus on immersive experiences that combine viewing, playing, tasting, and shopping [1][6] - The unique geographical and climatic conditions of Ping Shui Village make it an attractive destination for summer visitors [1][6] - Local customs and ethnic minority performances enhance the cultural experience for tourists [3][5] Group 1: Tourism Growth - Ping Shui Village attracts approximately 10,000 visitors weekly during the summer, marking a 15% increase compared to previous periods [6] - In the first half of the year, Huazhou County received 2.6473 million tourists, a year-on-year increase of 13.4% [12] - The tourism revenue for the same period reached 2.403 billion yuan, reflecting an 11.3% year-on-year growth [12] Group 2: Cultural and Culinary Experiences - The local highland and She ethnic groups offer diverse cultural displays, including traditional games and dances that engage tourists [3] - Visitors can enjoy local delicacies, such as "Mi Xiang," made from glutinous rice and various ingredients [5] Group 3: Economic Development - The integration of "cooling, folk customs, and shopping" in tourism has significantly boosted local popularity and economic activity [6] - Local farmers are leveraging the "one town, one product" strategy to sell seasonal fruits and unique goods, contributing to a consumption boost of over 135 million yuan [8] - The county has initiated various activities to stimulate rural consumption, utilizing its cultural heritage and natural resources [10]

Group 1 - The article highlights the development of camping tourism in Beilin District, utilizing geographical and resource advantages to create new cultural tourism consumption scenarios [7] - The summer camping site has introduced unique dining experiences, such as food cooked in an earth oven, enhancing the authenticity of the culinary offerings [7] - Since its opening during the May Day holiday, the camping site has received over 4,000 visitors, becoming a popular destination for summer leisure [7] Group 2 - The Jin Gui Mountain Villa has created an indoor tropical rainforest space with over 200 plant species, enhancing the visitor experience through innovative design [8] - The site has introduced various themed projects, including a year-round camping area and seasonal flower displays, aiming to attract 170,000 visitors by mid-2025 [8] - Beilin District is focusing on high-quality tourism development, integrating ecological beauty, cultural experiences, and culinary offerings to provide a comprehensive tourism experience [8]

Group 1 - China's domestic market is characterized by its large scale and significant growth potential, with domestic demand being the main driver of economic development and stability [1] - The average contribution rate of final consumption to China's economic growth over the past four years reached 56.2%, an increase of 8.6 percentage points compared to the "13th Five-Year Plan" period [1] - The tourism and cultural market is experiencing a surge, with diverse consumer demands leading to the integration of various consumption scenarios supported by policies and financial institutions [1] Group 2 - The opening of Shanghai Lego Land has seen a significant increase in visitor numbers and hotel bookings, indicating a shift towards experience-based consumption among Chinese consumers [2] - The Lego Land project, which involved over 300 teams and thousands of builders from 15 countries, received substantial financial support, with total investment exceeding 4.8 billion yuan [2] - Financial institutions like Bank of Communications are actively providing tailored financial services to support the development of cultural tourism projects [3] Group 3 - The "Village Horse" competition in Guizhou has become a representative event, contributing to a tourism industry chain that integrates horse breeding, themed events, and cultural tourism [4] - During the recent holiday, the total number of tourists in Sandu County exceeded 214,000, with a revenue increase of 44.45% to over 216 million yuan [4] - Agricultural Bank's financial support has been crucial for local businesses, enabling them to thrive amid increased tourist influx [5] Group 4 - The "14th Five-Year Plan" period has seen a rise in new products, business models, and service consumption, with cultural and tourism sectors becoming increasingly diverse [6] - The popularity of cultural and creative products, such as Hanfu and cultural IPs, has surged, reflecting a shift in consumer preferences [6] - The introduction of smart management platforms like "Pu Zhangui" by financial institutions has improved operational efficiency in traditional cultural tourism sites [7]

Group 1 - The article highlights the efforts of Shaanxi province to enhance cultural and tourism experiences during the May Day holiday, showcasing various activities and attractions [1] - On the fourth day of the holiday, 51 key tourist attractions in Shaanxi received 1.4059 million visitors, representing a year-on-year increase of 18.61%, with tourism revenue reaching 87.852 million yuan, up 16.23% [1] - The Shaanxi Provincial Department of Culture and Tourism issued visitor flow warnings for three major attractions, which were managed effectively to ensure orderly operations [1] Group 2 - Various cultural activities, including traditional Qin opera performances and local markets, provided unique experiences for visitors in Zhouzhi County [2] - On May 4, a total of 1,133 cultural events were held across the province, marking a 20.02% increase year-on-year, benefiting approximately 659,500 people, which is a 107.59% increase [2] - The "Three Museums and One Station" service recorded 385,500 visits, reflecting a 10.3% year-on-year increase [2]

激活城市文旅消费新场景！4月30日，狮山市集五一系列活动在苏州高新区狮山文化广场启动，将持续至5月4日。 活动邀请全国50余家博物馆、文博机构、非遗品牌齐聚狮山，带来1000多款文创和国风好物，让市民游客足不出"苏"就能沉浸式感受各地文化，一站式买 到热销海内外的文博文创。 故宫文具、大英博物馆文创、波士顿美术馆、中国国家地理、中国国家图书馆、河南博物院、山西博物院、浙江省博物馆、贵州省博物馆、内蒙古博物 院、四川博物院、甘肃省博物馆、辽宁博物馆等头部IP、国际IP，与苏州博物馆、苏州丝绸博物馆等本地文博IP交融碰撞，文化润心、消费赋能，精心构 建狮山"青年文化朋友圈"。 首届"狮子山下"来点艺术街头歌手大赛同步开赛，以声传情、以歌会友，为热爱音乐的"好声音"提供展示才艺、抒发情感、交流互动的活力舞台。 "来点艺术"街头艺术展演也亮相狮山文化广场，由专业剧团、演出团体带来的独角戏、昆曲折子戏、民族管弦乐、非洲鼓、苏剧折子戏等艺术表演，每天 上演一项，精彩不重样。 近年来，随着苏州博物馆西馆、狮山大剧院、狮山公园、周边商业载体等陆续建成和投用，狮山文化广场的人气日益集聚。 自2024年端午节开始，苏州高新区在狮 ...

Group 1 - During the "May Day" holiday, Beijing will launch over 1,900 activities, including "micro-vacation" products in 10 suburban districts [3] - Popular attractions such as Universal Beijing Resort and the Great Wall night tour will be featured alongside cultural events like folk fairs and art exhibitions, integrating cultural resources with digital technology [3] Group 2 - In Meihekou, Jilin, a night tour street with a national trend theme is being developed, featuring high-altitude performances that blend traditional and technological elements, showcasing characters from Chinese mythology [6] Group 3 - Jiangsu will kick off the 7th Jiangnan Culture and Arts International Tourism Festival with six major themes and nearly 1,000 unique activities, while Xuzhou will host over 70 diverse promotional events [9] - The China Dinosaur Park in Changzhou will introduce immersive VR and MR experiences, set to open during the "May Day" holiday [9] Group 4 - Xinjiang is preparing a variety of tourism projects, including the first music festival and silk culture festival, aimed at enhancing the immersive experience for visitors [12] - A low-altitude tourism project will connect scenic spots along the Tianshan geographical gallery [12] Group 5 - In Hainan, diverse cultural experiences are being created, such as folk performances and food tastings, alongside innovative integrations of traditional Hanfu culture with tropical rainforest ecology [15]

Group 1: Tourism Trends - The implementation of visa-free policies for countries like Japan and South Korea has made Shandong a preferred destination for inbound travelers during the "May Day" holiday [1][3] - Shandong's border inspection station predicts over 76,000 inbound and outbound travelers during the holiday, with significant Korean tourist groups expected at the Shidao port [3] - In Fujian, the "May Day" holiday is expected to see over 125,000 inbound and outbound travelers, with a daily average of about 25,000, marking a growth of over 14% compared to April [5] Group 2: Innovative Tourism Experiences - The domestic tourism market is experiencing a rise in popularity, with new immersive experiences being introduced, such as the night tours and themed light shows in Ningyuan Ancient City, Liaoning [6][8] - The immersive performance at Ningyuan Ancient City features nearly 100 performers and covers an area of 13,000 square meters, enhancing visitor engagement [8] - In Zhejiang, the Qing Shan Lake cycling route has become a popular destination, with 12 new cycling routes introduced to connect various cultural landmarks and enhance consumer experiences [11][15] Group 3: Wildlife Interaction - Shanghai Wild Animal Park is preparing a series of interactive activities for visitors, including the "Spring Awakening: Cute Animals Out of the Box" theme event [16][18] - The park features a meet-and-greet with popular animals like chimpanzees and spider monkeys, enhancing visitor interaction [18] - New residents, such as two-toed sloths, have been introduced to the park, attracting visitor interest due to their unique behaviors and characteristics [20]