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国民品牌拉夏贝尔首登国际时装周
Huan Qiu Wang· 2025-09-29 07:50
Core Insights - La Chapelle, a national brand representing a generation of Chinese women's fashion, has made a significant milestone by successfully launching its Red runway fashion IP at Milan Fashion Week, showcasing the theme "Meet Again" to highlight the contemporary Chinese woman's grace and inner strength [1][5] Group 1: Fashion Show Highlights - The "Meet Again" show created an aesthetic world rooted in women's spirit, with designers using fashion language to express the dialogue between shadow and light, softness and structure, illustrating the balance of feminine strength [1] - The collection featured flowing dress lines that accentuated feminine curves, while structured suits and edgy jackets were infused with a sense of fluid beauty, complemented by elements like lightweight feathers, three-dimensional floral embroidery, and exquisite beadwork, reflecting both elegance and contemporary quality [1] Group 2: Brand Strategy and Future Plans - La Chapelle will officially launch the "She·Infinite" artist collaboration plan in 2025, inviting international floral design master Gaia Minesi to co-create, infusing unique cultural connotations and artistic genes into the brand [5] - This collaborative series, featuring diverse colors and design patterns, will be showcased in pop-up stores in central Paris, providing an immersive experience for international consumers to closely engage with the brand's youthful vitality [5] - The brand aims to strategically anchor its international journey in the deep integration of cultural connotation and product strength, using Milan Fashion Week and Paris pop-up stores as dual platforms to gradually convert international attention into recognition of product and brand value [5]