Core Viewpoint - The launch of Lafang's new product, the Perfumed Hair Oil, represents a significant innovation in the hair care market, addressing common issues with traditional oils and enhancing consumer experience through advanced technology and fragrance [1][3][11] Product Innovation - Lafang's Perfumed Hair Oil utilizes proprietary "Intelligent Peptide Hair Core Repair Technology" and features a micron-level atomization pump, allowing for quick absorption and even coverage, thus overcoming the heaviness and stickiness of traditional oils [3][4] - The product claims to improve hair glossiness by 161% and smoothness by 220% after just one use, showcasing its effective repair capabilities [3][11] Market Trends - The hair care market is experiencing unprecedented opportunities driven by heightened health awareness and the "beauty economy," with hair oils becoming popular for their nourishing and repairing properties [3][4] - Consumer preferences are shifting towards products that offer emotional and sensory experiences, with fragrance becoming a key differentiator in the market [4][6] Brand Positioning - Lafang aims to establish itself as the "first brand for resilient hair" by building a product matrix focused on strong repair capabilities, reinforcing its brand image as a leader in the domestic hair care sector [7][11] - The brand's commitment to research and development over nearly 30 years has positioned it to redefine the standards of domestic hair care products, moving beyond basic functionality to high-end, effective, and sensory-rich offerings [11] Future Outlook - The introduction of the Perfumed Hair Oil marks a milestone in Lafang's journey towards high-end, functional, and sensory-focused hair care products, setting a benchmark for domestic brands and paving the way for future innovations [11]