Core Insights - The development of the jujube industry in Xunyang has created a significant economic impact, with an annual output value of 30 million yuan from 26,000 acres of jujube trees, benefiting 85,000 households [1] - Xunyang has been recognized as the "Hometown of Jujube" in China, producing over 120,000 tons of fresh fruit annually, accounting for more than 80% of the national output, with a comprehensive output value of 350 million yuan [1] - The local government is actively promoting the jujube industry through policies and collaborations with research institutions, aiming for high-quality development and a target output value of 10 billion yuan by 2030 [2] Economic Impact - The jujube trees planted in Xunyang not only serve as a "green barrier" for soil and water conservation but also generate substantial income for local farmers, with one farmer earning 50,000 yuan from 5 acres [1] - The establishment of over 10 jujube product processing companies has led to the development of more than 20 products, including jujube juice and vinegar, with one company achieving an annual output value exceeding 100 million yuan [1] Research and Development - Xunyang has partnered with institutions like the Chinese Academy of Forestry and Northwest A&F University to conduct research on variety selection and functional component development [2] - The local government has introduced policies to support research and expansion of jujube cultivation, including the establishment of a production and processing trading center [2] E-commerce and Market Expansion - The jujube fresh fruit is being sold nationwide through e-commerce platforms, with local businesses achieving significant sales, including a single live-stream event selling 5,000 kg of jujube [2] - More than 30 local e-commerce stores have been established on platforms like Douyin and Taobao, with an annual shipping volume exceeding 3,000 tons [2]