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3D打印机、无人机、运动相机,成了“吃灰三件套”
创业邦· 2026-01-12 00:13
Core Viewpoint - The article discusses the phenomenon of "dust-collecting three items" (3D printers, action cameras, and drones) among young consumers, highlighting their rapid depreciation in the second-hand market and the fleeting emotional value they provide [5][6][16]. Group 1: Consumer Behavior - Young consumers exhibit a pattern of impulsive buying, leading to quick disillusionment with products that do not meet their expectations [16]. - The depreciation of electronic products is significant, with examples showing drastic price drops in the second-hand market, such as a 3D printer originally priced at 2300 yuan now selling for around 1900 yuan [5][18]. - Many consumers, like Wang and Shan, experience frustration with product performance and customer service, leading to a cycle of purchasing and reselling [8][12][15]. Group 2: Market Dynamics - The second-hand market for these "dust-collecting" items is thriving, with platforms like Xianyu and Zhuanzhuan seeing increased transaction volumes, particularly during promotional periods [24][25]. - There is a notable phenomenon of new products being cheaper than second-hand items, driven by brand promotions and market competition [25]. - The 3D printing market is experiencing significant growth, with companies like TuoZhu Technology projected to achieve revenues of 60 billion yuan in 2024, indicating a robust industry despite consumer behavior challenges [28][29]. Group 3: Competitive Landscape - The competition among companies in the 3D printing, action camera, and drone markets is intensifying, with established players like DJI and emerging companies like YingShi engaging in price wars and product diversification [30][32]. - The market for 3D printers has seen a 60% price drop over three years due to domestic component replacements, making it more accessible to consumers [25][26]. - The growth of the second-hand market is beneficial for companies, as it helps circulate products and potentially boosts sales of new, higher-margin items [34].
3D打印机、无人机、运动相机,成了“吃灰三件套”
Xin Lang Cai Jing· 2026-01-05 03:52
Core Insights - The article discusses the decline in popularity and rapid depreciation of certain electronic consumer products, specifically 3D printers, action cameras, and drones, referred to as the "dust-collecting trio" [2][10][11] - It highlights the phenomenon of "emotional consumption," where initial excitement quickly fades, leading to regret over the rapid loss of value in these products [10][36] Group 1: Market Trends - The market for consumer-grade 3D printers has seen significant growth, with companies like拓竹科技 (Tuozhu Technology) projected to achieve revenues of 55-60 billion RMB in 2024 and a valuation of 100 billion USD [5][19][49] - The average price of consumer-grade 3D printers has decreased by 60% over the past three years due to domestic alternatives and supply chain optimization [43][50] - The Chinese 3D printing market is expected to exceed 630 billion RMB, reflecting a 30-fold growth over the past decade, indicating strong industry potential [50] Group 2: Consumer Behavior - Young consumers often purchase these products impulsively, leading to a cycle of buying and quickly reselling them on second-hand platforms like闲鱼 (Xianyu) [10][42] - The depreciation of these products is rapid, with examples showing significant price drops, such as a 3D printer originally priced at 2300 RMB now selling for around 1900 RMB on second-hand markets [2][11] - Many consumers express frustration with customer service and product reliability, which further discourages long-term use and leads to products being left unused [4][32] Group 3: Competitive Landscape - Major companies in the industry, such as DJI and影石创新 (Yingshi Innovation), are increasingly competing in overlapping markets, leading to price wars and innovation [51] - The competitive dynamics are shifting, with companies like影石 (Yingshi) entering the drone market, while DJI expands into action cameras, indicating a blurring of product lines [51] - The second-hand market is becoming a significant activation tool for these companies, helping to circulate products and maintain consumer interest in new releases [42][51]