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招商银行成都分行深耕场景化服务 以数字金融赋能实体经济
Core Insights - The digital economy has become a crucial engine for China's economic growth, with its share of GDP exceeding 40% since 2022, and is experiencing rapid growth [1] - Digital finance is recognized as one of the key components for high-quality development of the digital economy, as emphasized by the central financial work conference [1] Group 1: Digital Financial Initiatives - China Merchants Bank Chengdu Branch is leveraging the "Smart Bank" strategy to enhance customer service and accelerate digital transformation in response to national and head office strategies [1] - The branch has implemented an immersive experience in its digital finance exhibition hall, allowing customers and employees to engage with AI tools for practical applications [2] - The bank has introduced digital solutions targeting pain points in key industries such as manufacturing, retail, and high-tech, providing comprehensive digital services for human resources and finance [3] Group 2: Regional Economic Support - The Chengdu Branch is actively supporting local enterprises' digital transformation in line with the Chengdu-Chongqing economic circle strategy, enhancing convenience for citizens through services like roadside parking payments via the bank's app [4] Group 3: Talent and Mechanism Innovation - The bank emphasizes the recruitment of tech talent, with over 65% of its tech team possessing relevant R&D skills, and promotes deep integration of tech personnel with business lines [5] - The "Ferry Plan" has been established to collaborate with the head office on IT projects, accelerating the digital transformation process [5] Group 4: Cloud Infrastructure Development - The bank has completed a comprehensive cloud migration project over three years, breaking traditional architecture barriers and supporting rapid business validation and iteration through a microservices approach [6] Group 5: Social Value and Financial Inclusion - Since the 14th Five-Year Plan, the bank has utilized "technology + finance" to empower digital transformation for enterprises and support rural revitalization, addressing financing bottlenecks for small and micro enterprises [7] - The bank's future digital initiatives will continue to focus on serving the real economy and social welfare, with products designed to enhance efficiency and convenience for citizens and businesses alike [8]