Core Viewpoint - The 618 shopping festival this year is expected to have unprecedented promotional力度, driven by continuous e-commerce activities and government support for consumer spending [1][4]. Group 1: E-commerce Platforms' Promotions - Taobao emphasizes simplicity in its promotions, offering direct discounts and various coupons, with a maximum of 12,927 yuan in category coupons available for users [5][9]. - JD.com has a simpler promotional structure, starting its "Heartfelt Shopping Festival" on May 13, with a focus on direct discounts and a "buy high double compensation" price protection service [12][14]. - Douyin launches its campaign with a "100 billion consumption coupon" initiative, offering direct discounts and a straightforward coupon system, making it the most user-friendly among the three platforms [15][17]. Group 2: Discount Details and Strategies - Taobao's promotional strategy includes a significant reduction in prices, with some products seeing price drops of nearly 40% compared to previous months [18]. - JD.com will have its main promotional activities peak from June 15 to June 18, with cross-store discounts and live-streaming events to attract consumers [14]. - Douyin's pricing strategy appears to be more aggressive, particularly in the 3C digital product category, potentially surpassing JD.com in terms of discounts [17]. Group 3: Market Dynamics - The overall discount levels across platforms are reported to be significantly high, with major price reductions in categories like home appliances and electronics, making this year's 618 a prime opportunity for consumers [18][19]. - Pinduoduo's participation in the 618 event is noted to be less prominent this year, with limited promotional visibility compared to its competitors [19].