电商平台的"双12"年终大促已于12月8日拉开帷幕，我市现在迎来首波快递高峰。与"双11"相比，本轮 年底前的最后一次大促，快递量增长的同时，还添了不少年味。 11日上午7时30分，在山西顺丰梅园千峰营业点内一派忙碌景象，扫描包裹面单的声音此起彼伏。快递 员们熟练地将包裹按照不同配送区域进行摆放，快速分拣完后装车开始派件。快递员小刘说："从9日 起，派送的数量明显增多，需要比平时早半个小时到岗，及时完成包裹分拣、装车。" 山西顺丰的负责人介绍，本轮高峰有两个特点，一是乡村的快递业务量持续提升，寄往省内农村的包 裹，涉及鞋帽衣袜、海鲜、家用电器等，品类丰富多样。从农村寄出的快递包裹中，五谷杂粮居多；二 是由于这是年终最后的促销，不少商家提前推出了形式各样的春节用品，一件件快递包裹中有了些许年 味。 市民周昊在上海工作，趁着促销，买了腰部及肩颈的按摩仪，准备过年送给父母。他表示，尽管距离春 节还有两个月，但现在下单划算，先囤起来。同样，市民侯霞买了一些挂饰，准备过年时装扮屋子。 同时，对于单量高的网点，会在原先频次基础上，新增一个夜间派送时段。晚上7时左右，会从小店区 的分拨中心向网点再运送一波快递，并且在当晚完 ...

Group 1 - The core viewpoint of the articles indicates that Apple dominated the smartphone sales during the Double 11 shopping festival, capturing 26% of the total smartphone sales, while overall smartphone sales increased by 3% year-on-year [1] - Excluding Apple, smartphone sales during the Double 11 period actually declined by 5%, highlighting Apple's strong performance with the iPhone 17 [1] - The Double 11 shopping festival this year saw a total sales figure of 1.70 trillion yuan (approximately 240 billion USD), an increase from last year's 1.44 trillion yuan, although the shorter duration of last year's event affects comparability [2] Group 2 - Huawei's market share decreased from 17% last year to 13% this year, partly due to the missed sales period for its flagship Mate 80 [1] - Xiaomi held the second position with a 17% market share, but its sales declined compared to the previous year, attributed to the early release of the Xiaomi 17 series [1] - Major platforms started their Double 11 promotions significantly earlier this year, with Tmall, JD, and Douyin launching activities on October 15, October 9, and October 9 respectively, extending the shopping festival period to 31-57 days [1]

Group 1 - The core event of "Black Friday" in 2024 is projected to generate online sales of $10.8 billion in the US, reflecting a year-on-year growth of 10.2% [1] - E-commerce platforms have already initiated promotional activities ahead of "Black Friday," with businesses in Yiwu, Zhejiang quickly transitioning from the "Double Eleven" shopping festival to prepare for the upcoming sales [1][3] - Companies are adjusting their product selection, pricing, and promotional strategies based on the sales performance from "Double Eleven" to optimize their approach for "Black Friday" [3] Group 2 - A representative from a Zhejiang e-commerce platform reported total sales exceeding $120,000 on a single day, significantly higher than the usual daily sales of around $3,000, indicating a four to five-fold increase [5] - To handle the sales peak during "Black Friday," companies have increased inventory and optimized logistics processes, ensuring efficient delivery of products to consumers [7] - The warehouse staff have been reorganized to focus on preparing goods for "Black Friday," indicating a proactive approach to inventory management and logistics [9]

Core Insights - During the overseas Double 11 shopping festival, several leading brands on platforms similar to Amazon experienced stock shortages and began urgent restocking efforts [1] Group 1: Sales Performance - The cycling gear brand ROCKBROS saw its transaction volume double on the day of the Double 11 sales event on AliExpress [1] - The robotic vacuum brand ILIFE reported a 140% year-on-year increase in sales on AliExpress, leading to urgent restocking of popular models [1] - The electric sofa brand COMHOMA experienced a fivefold increase in sales compared to last year on AliExpress [1] Group 2: Market Trends - The leading smart cycling trainer brand ThinkRider achieved a fourfold increase in sales compared to last year's Double 11, with some high-end models selling out completely on the first day in Europe and Brazil [1] - Merchants indicated that with the onset of winter, cycling enthusiasts in certain countries are considering indoor training, prompting them to urgently add inventory for AliExpress [1]

天猫总裁家洛表示："在扶持优质品牌和原创商家的战略带动下，同时得益于平台史上力度最大的消费 者投资，天猫实现了四年以来双11全周期最好的一次增长（剔除退款后成交）。" 编辑 张冰 新京报贝壳财经讯（记者程子姣）11月15日，天猫数据显示，"双11"全周期，近600个品牌成交破亿， 34091个品牌同比增长翻倍，18048个同比增长超3倍，13081个同比增长超5倍，均超去年同期。其中， 苹果、海尔、美的、源氏木语、小米、斐乐、老铺黄金、骆驼、华为、耐克等品牌成交破10亿。 校对 赵琳 ...

Core Insights - During the 2025 "Double 11" shopping festival, 67,000 brands saw their sales double year-on-year, with the number of products exceeding 100 million yuan increasing by 129% [1] Group 1: Sales Performance - Sales of Shandong Rizhao blueberries increased by 418% year-on-year [1] - Sales of Jiangsu Donghai tomatoes grew by 236% year-on-year [1] Group 2: Market Expansion - Local agricultural specialty products have successfully entered the national market through Douyin e-commerce [1]

全年最优惠、真优惠的天猫双11进入最后72小时狂欢。11月12日0点至11月14日24点，多重权益再发一波，各种惊喜福利将轮番 上演。 此外，还有这些福利不可错过：充值购物金可享折上折，在官方立减、消费券、品类券基础上，券后低至7.3折起；百补频道每 晚20点抢5折大牌全加桶；美妆大牌特卖会全新上线，低至2折；家电家装手机数码国补低至5折；运动户外超180家品牌加码，低至5 折；iPhone 17 Pro系列可领300元惊喜券，华为大额券至高优惠1500元…… 2025天猫双11最后一波，现货开卖至11月14日晚24点，错过等一年。 （注：此文属于央广网登载的商业信息，文章内容不代表本网观点，仅供参考。） 88VIP将迎来最后一波无门槛9折消费券，共计800元，可叠加官方立减85折等多重平台优惠，即领即用。 美妆、服饰、运动户外、母婴、宠物、食品等超15个热门品类官方补贴再加码，多券齐发，每人至高可领万元。 ...

#京东青春采销成团送大奖# 【#京东青春采销一哥一姐今日诞生# 】当前，电商促销已变得越来越频 繁，不仅"618""双十一"这类传统大促周期在延长，各类节假日也成了平台促销的窗口。不少人疑惑， 大促常态化，"双十一"的存在感是不是正在淡化？业界普遍认为，虽然现在各种大促已经分流了不少订 单，但对电商而言，"双十一"仍是全年最重要、活动最密集、影响力最大的促销活动。（新华网） ...

值得注意的是，上个月，包括茅台、五粮液、贵州习酒等多家酒企发布声明，指责部分电商平台并未获 得授权，货源来源复杂，存在真伪难辨，假冒伪劣、以次充好等问题。之后，抖音曾发布酒水版本专项 治理公告。 而在11月初，部分电商平台加大了白酒促销力度，有电商平台53度飞天茅台的补贴后价格跌破1600元/ 瓶，有平台甚至推出了定时抢1499元（市场指导价）茅台的活动。 上述酒商表示，抖音平台今日通知称，"无论茅台海外版还是国内版，低于市场行情价的，一律按假货 存疑处罚，达人自己补贴也不行。坚决打击虚假营销，只放一瓶等低价套路，售假的行为。" 记者多方打听了解到，酒商尚不清楚上述"市场行情价"的具体数字，下一步官方预计会根据线下市场价 格浮动制定。 明天就是"双十一"，但电商茅台大促的力度却在减弱。 有酒商告诉第一财经记者，今日已接到抖音平台通知，酒商销售茅台价格如果低于市场行情价将会被处 罚。 不过记者注意到，近期茅台电商补贴后价格都有所回升，淘宝和拼多多百亿补贴后53度飞天茅台价格回 升至1640元/瓶，拼多多3人团1499元购买飞天茅台的活动还在进行。即时零售平台美团名酒行的飞天茅 台价格为1619元/瓶。 记者吕倩 ...

Core Viewpoint - The promotional efforts for Moutai during the upcoming "Double Eleven" shopping festival are weakening, with new regulations imposed by e-commerce platforms to combat false marketing and ensure pricing integrity [2][3]. Group 1: E-commerce Regulations - E-commerce platforms, particularly Douyin, have notified liquor merchants that selling Moutai below market prices will result in penalties, categorizing such actions as potential counterfeit sales [2]. - The specific "market price" for Moutai has not been clearly defined, but it is expected to be determined based on fluctuations in offline market prices [2]. Group 2: Market Dynamics - Last month, several liquor companies, including Moutai and Wuliangye, issued statements criticizing e-commerce platforms for unauthorized sales and issues related to product authenticity [2]. - Despite initial promotional efforts leading to a drop in Moutai prices below 1600 yuan per bottle, recent trends show a rebound in prices, with Moutai now priced around 1640 yuan per bottle on platforms like Taobao and Pinduoduo [2]. - Concerns have been raised that aggressive promotions during "Double Eleven" could destabilize the white liquor market and negatively impact the pricing of other brands [3].