Core Viewpoint - The shared massage chair industry is experiencing stable market share after initial rapid expansion and subsequent market consolidation, with Fujian Lemo IoT Technology Co., Ltd. (Lemo) applying for a second time for an IPO in Hong Kong, indicating potential growth concerns for the future [1] Group 1: Company Overview - Lemo was established in 2014 and launched the "Lemo Bar" brand in 2016, providing machine massage services in commercial complexes, cinemas, and transportation hubs [2] - The company has over 48,000 service points and more than 535,000 massage machines deployed across 31 provinces and 339 cities in mainland China, with a compound annual growth rate (CAGR) of approximately 45.49% in service points from 2022 to 2024 [2] - As of the last feasible date, Lemo has served over 165 million identifiable users and has over 32 million registered members [2] Group 2: Financial Performance - Lemo's revenue from machine massage services and other sources has shown significant growth, with revenues of 330 million yuan, 587 million yuan, and 798 million yuan for the years 2022, 2023, and 2024 respectively, achieving a doubling of revenue over three years [2] - The company recorded a 77.7% year-on-year revenue increase in 2023, but the growth rate is expected to slow to approximately 36% in 2024 [2] - The net profit surged from 6.48 million yuan in 2022 to 87.34 million yuan in 2023, with a slight decline of 1.8% expected in 2024 [5] Group 3: Revenue Sources and Business Model - By 2024, 98.11% of Lemo's revenue will come from machine massage services, with the remaining revenue from home massage equipment and digital advertising services [3] - The company operates primarily through a direct sales model, which accounts for over 80% of its revenue, while the partner model contributes only 14.31% [4] Group 4: Market Position and Industry Trends - Lemo ranks first among all smart massage service providers in mainland China, with market shares of 33.9%, 37.3%, and 42.9% from 2022 to 2024 [10] - The smart massage service market in China is projected to grow from 1.721 billion yuan in 2020 to 2.707 billion yuan in 2024, with a CAGR of 12.0% [8] - The company’s revenue from commercial complexes, cinemas, airports, and high-speed rail stations accounted for 60.82%, 26.14%, 9.71%, and 1.52% of total revenue respectively by 2024 [10] Group 5: Operational Challenges and Future Outlook - The company faces challenges such as high rental costs, rapid growth in sales costs, and increasing marketing and administrative expenses, which have led to a decline in cash reserves [6][12] - The industry is shifting towards refined operational strategies, with a focus on hygiene, maintenance, and profitability, while long-term growth will depend on technological innovation and cost control [13] - Lemo plans to use the funds raised from the IPO to expand service coverage, enhance technology, and support working capital, aiming to solidify its leading position in the market [13]

Company Overview - The company is Shanghai Rongtai Health Technology Corporation Limited, primarily engaged in the design, research and development, production, and sales of massage equipment [11][12] - The company aims to provide a healthy and fashionable lifestyle to global users, focusing on shared massage services and experiences [11] Financial Performance - In the 2024 fiscal year, the company achieved a consolidated operating revenue of RMB 1,596.87 million, a decrease of 13.92% compared to the previous year [12][14] - The total profit for the year was RMB 209.99 million, down 8.77% year-on-year, while the net profit attributable to the parent company was RMB 163.21 million, a decline of 12.47% [12][14] - The company's total assets increased by 10.55% to RMB 3,742.04 million, and the net assets attributable to shareholders rose by 2.30% to RMB 2,014.12 million [14] Business Segmentation - The main business segments include manufacturing and service, with manufacturing accounting for RMB 1,569.96 million in revenue, down 14.64% year-on-year, and a gross margin of 31.44% [13] - The service segment generated RMB 4.99 million, with a gross margin of 68.47%, reflecting a decrease of 17.30% in revenue compared to the previous year [13] Product Performance - The primary products are massage chairs and small massage devices, with massage chairs generating RMB 1,031.44 million in revenue, a decrease of 14.05% year-on-year [15] - The gross margin for massage chairs was 32.06%, while small massage devices had a gross margin of 68.46%, showing an increase of 10.98 percentage points [15] Fundraising and Use of Proceeds - The company raised a total of RMB 600 million through the issuance of convertible bonds, with a net amount of RMB 593.98 million after expenses [12][14] - The funds are primarily allocated to the construction of a massage chair manufacturing base in Huzhou, Zhejiang [12][14] Debt and Credit Rating - The company’s convertible bonds have a credit rating of AA- with a stable outlook, as assessed by Shanghai New Century Credit Rating Co., Ltd [9] - The actual controller of the company, Lin Qi, has provided a guarantee for the bonds, covering 100% of the principal and interest [10]

Core Viewpoint - The company, Shanghai Rongtai Health Technology Co., Ltd., reported a decline in revenue and profit for the year, with a focus on the massage equipment industry, which is experiencing both challenges and opportunities due to market dynamics and regulatory changes [22][10][9]. Company Overview - The company operates in the massage equipment industry, classified under specialized equipment manufacturing [5]. - Its main products include massage chairs and portable massage devices, aimed at providing health and relaxation benefits to users [10][11]. Industry Analysis - The massage chair industry has evolved through various stages, from initial development in the 1980s to a mature market characterized by intense competition and increased consumer expectations [6][7]. - The global market for massage equipment is steadily growing, with the Asia-Pacific region, particularly China and Southeast Asia, being key drivers [6]. - Recent policies promoting health and consumption are expected to benefit the industry, while international trade challenges may pose risks [8][9]. Financial Performance - For the reporting period, the company achieved a consolidated revenue of approximately 1.60 billion yuan, a decrease of 13.92% year-on-year, and a net profit of approximately 192 million yuan, down 5.31% from the previous year [22]. - The decline in financial performance aligns with broader industry trends and consumer behavior shifts [20]. Market Position - The company is recognized as a leading player in the domestic massage chair market and a significant manufacturer globally, leveraging its 28 years of experience in research and development [18]. - It employs a differentiated branding strategy with two main brands targeting different market segments, enhancing its market share [18]. Sales and Distribution - The company utilizes a multi-channel sales approach, including direct sales, e-commerce, and ODM for international markets, allowing it to adapt to varying consumer preferences [12][13][14]. - The domestic market strategy focuses on self-owned brands, while the international strategy emphasizes ODM partnerships [12][14]. Regulatory Environment - Recent regulations, including the IEC standard for massage equipment safety, and national policies promoting health consumption, are expected to positively impact the industry [8][9]. - The ongoing "Healthy China 2030" initiative continues to support the health industry, including massage equipment, through various incentives [9].