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“云监工”后厨做菜,外卖餐饮“互联网+明厨亮灶”落地广州
Nan Fang Du Shi Bao· 2025-05-17 11:16
Core Viewpoint - Guangdong Telecom and Meituan have launched a strategic cooperation to implement "Internet + Bright Kitchen" in Guangzhou, marking the first initiative of its kind in the country [1] Group 1: Implementation and Features - The "Internet + Bright Kitchen" initiative allows consumers to view the entire food preparation process in real-time through the Meituan app when ordering takeout [2] - The new feature on the Meituan app includes a "Bright Kitchen" module, enabling customers to watch live kitchen operations of participating merchants, enhancing transparency [2] - Following the implementation, consumer trust has increased significantly, with a 23% reduction in complaints and over 5% growth in order volume [2] Group 2: Support for Small and Medium Enterprises - Guangdong Telecom is adopting a "technology empowerment + incentive measures" dual approach to support small and medium-sized restaurants in operating the "Internet + Bright Kitchen" initiative with minimal burden [2] - The company has launched a mini-program called "Palm Bright Kitchen," which facilitates policy dissemination and compliance notifications for merchants [2] - AI technology is being utilized to assist merchants in management and kitchen supervision, improving operational efficiency [2] Group 3: Operational Standards and Support - Guangdong Telecom has established a dedicated operational center for "Internet + Bright Kitchen," providing unified customer service and standards [3] - The company has implemented intelligent operation and maintenance standards, ensuring proactive monitoring and quick response to any issues [3] - Meituan is offering various support measures for merchants, including subsidies and technical assistance, to facilitate seamless integration into the system [3] Group 4: Industry Collaboration and Consumer Engagement - The Guangzhou Food Safety Association has called for more enterprises to participate in enhancing food safety standards within the industry [4] - Consumers and the public are encouraged to engage in monitoring takeout services through the "Internet + Bright Kitchen" initiative, promoting compliance among food vendors [4] - This initiative aims to foster a collaborative governance model involving government oversight, merchant self-discipline, platform empowerment, and public supervision [3][4]