Core Viewpoint - The article discusses how to maintain the popularity of sports event IPs after they have gained traction, emphasizing the importance of integrating these IPs into everyday culture and consumer life [3][20]. Group 1: Event Merchandise and Sales - The mascots "Xi Yang Yang" and "Le Rong Rong" gained popularity during the 15th National Games, transforming into symbols of local cuisine and becoming a new form of "social currency" [3][12]. - The sales of licensed merchandise during the event reached 680 million yuan, with a significant portion of sales occurring in the Guangdong-Hong Kong-Macao Greater Bay Area [11][18]. - Popular items, such as bubble-blowing toys and enamel cups, sold out quickly, indicating high consumer demand and engagement [5][9]. Group 2: Consumer Engagement and Cultural Integration - The mascots have developed a second identity through internet culture, becoming associated with local dishes, which has enhanced their appeal [13][23]. - The interaction between official designs and user-generated content has been crucial for the mascots' success, as it fosters a sense of community and participation [16][19]. - The article highlights the shift in sports consumption from niche markets to mainstream, emphasizing the need for products to resonate emotionally with consumers [18][24]. Group 3: Challenges and Future Directions - The article identifies a key challenge in the industry: the decline in popularity of event IPs post-event, leading to reduced consumer interest and resale value [21][23]. - It suggests that successful IPs can evolve beyond their original events by integrating with local culture and trends, thus maintaining relevance [23][25]. - The trend of merging event merchandise with practical items, such as everyday products and precious metals, is seen as a way to enhance the utility and value of these products [25][26].

Core Insights - The launch of the "Silver Hair Fashion District" in Hangzhou is part of the "Respect for the Elderly Month" activities, aiming to enhance the experience for senior citizens in the community [2][3] - The district features various attractions and services tailored for the elderly, including themed exhibitions, dining options, and wellness pathways [3] Group 1: Community Engagement - The "Silver Hair Fashion District" includes interactive experiences such as an old photo exhibition and a dedicated AI photo area for seniors [2][3] - The district has introduced ten "interesting elderly consumption scenarios," focusing on providing diverse services and activities for seniors [3] Group 2: Service Expansion - Hangzhou's "City-Wide Elderly Services" initiative allows seniors to access quality services across the city with a single card, promoting inclusivity in dining, tourism, and education [3] - The "City-Wide Dining" program has over 1,600 participating elderly dining establishments, serving more than 32 million seniors with a total consumption of 270 million yuan [3] Group 3: Event Highlights - The "Respect for the Elderly Month" features a series of activities, including community events, art competitions, and technology-assisted outings for seniors [4]