Core Insights - The demand for professional, refined, and personalized products in the Chinese consumer market is increasingly recognized by overseas brands [1] - A total of 487 overseas brands opened their first stores in China during the first quarter of this year, marking a continued trend of foreign brands entering the Chinese market [1] Group 1 - The newly opened overseas brands include well-known international names like Samsonite, as well as niche brands such as the French motorcycle helmet brand Shark and the UK fashion brand Rockfish, which has gained popularity for its "chef shoes" [6] - The brands come from 29 countries and regions, with the highest number from the United States, Australia, Germany, France, and New Zealand. Notably, French brands have doubled in number year-on-year [6] - The most popular segments for new overseas brands include foundational nutrition, skincare oils, scalp anti-aging products, quality home goods, and trendy apparel, with the number of overseas new brands achieving over one million in transactions increasing by 80% year-on-year [6] Group 2 - The "first store economy" is stimulating import consumption, allowing overseas brands to test the Chinese market at lower costs and faster speeds, thereby accelerating their global expansion [7] - Currently, over 40,000 brands from more than 90 countries and regions have established a presence in the Chinese market through platforms like Tmall International [7]