Core Viewpoint - The popularity of "tear-off photos" has surged, driven by endorsements from celebrities like Ju Jingyi, Fan Chengcheng, and Liu Shishi, leading consumers to refer to them as "paper Maotai" [1][13]. Pricing and Costs - The cost of tear-off photo shoots is generally about twice that of regular photo shoots, with prices ranging from 35 yuan for instant photos to 560 yuan for specialized tear-off photos [4]. - The price of tear-off photo paper varies significantly, with black-and-white paper costing between 23 to 45 yuan per sheet, while color paper ranges from 160 to 330 yuan, peaking at 450 yuan for the last batch produced in 2019 [7]. - The equipment required for tear-off photos, including cameras and laminators, can cost several tens of thousands of yuan [9]. Market Dynamics - The current supply of tear-off photo paper mainly comes from stockpiles and second-hand platforms, with all available paper being expired [12]. - The unique process of taking tear-off photos adds a sense of ritual, making each photo shoot feel like a surprise, akin to "opening a blind box" [12]. Consumer Behavior - The trend has led to a significant increase in demand, with some studios reporting a nearly doubled volume of customers requesting tear-off photos, often inspired by celebrity examples [13]. - Consumers face various challenges with tear-off photos, such as difficulty in peeling, residue, and issues with development, which are communicated by studios beforehand [22]. Social Media Influence - Tear-off photos have become a new social media trend, with many users sharing their experiences and opinions online [24].