Core Viewpoint - The resurgence of "peel-apart film" photography has ignited a new trend among young consumers, driven by nostalgia and social media influence, leading to skyrocketing prices and a booming secondary market for these products [4][5][8]. Group 1: Market Dynamics - The price of Fuji FP-100C peel-apart film has surged to between 2800 and 3300 yuan per box, significantly higher than its pre-discontinuation price, with increases exceeding those of gold [5][7]. - The search volume for peel-apart film on platforms like Xianyu increased nearly 30 times in May compared to April, with daily transaction volume rising by approximately 540% [5][6]. - The average price for a single peel-apart photo shoot has escalated to between 400 and 800 yuan, reflecting the growing demand and scarcity of the product [5][7]. Group 2: Consumer Behavior - Young consumers, particularly those born after 2000, are increasingly willing to spend on unique photography experiences, with some spending up to 400 yuan for a single peel-apart photo [6][11]. - The trend has shifted from niche art enthusiasts to mainstream consumers, with many seeking to replicate celebrity aesthetics in their own photos [6][8]. - The emotional connection and perceived value of "instant handmade" photography have made peel-apart film a new form of social currency [6][8]. Group 3: Industry Implications - The discontinuation of major brands' production of peel-apart film has created a barrier to entry, leading to a scarcity that drives up prices and demand [7][10]. - The market is now heavily reliant on overseas purchases and second-hand transactions, with significant profits being made by those who stockpiled the film before its discontinuation [10][11]. - The rise of alternative photography methods, such as digital simulations of peel-apart film effects, indicates a potential shift in consumer preferences as prices continue to rise [14][15].

Core Viewpoint - The popularity of "tear-off photos" has surged, driven by endorsements from celebrities like Ju Jingyi, Fan Chengcheng, and Liu Shishi, leading consumers to refer to them as "paper Maotai" [1][13]. Pricing and Costs - The cost of tear-off photo shoots is generally about twice that of regular photo shoots, with prices ranging from 35 yuan for instant photos to 560 yuan for specialized tear-off photos [4]. - The price of tear-off photo paper varies significantly, with black-and-white paper costing between 23 to 45 yuan per sheet, while color paper ranges from 160 to 330 yuan, peaking at 450 yuan for the last batch produced in 2019 [7]. - The equipment required for tear-off photos, including cameras and laminators, can cost several tens of thousands of yuan [9]. Market Dynamics - The current supply of tear-off photo paper mainly comes from stockpiles and second-hand platforms, with all available paper being expired [12]. - The unique process of taking tear-off photos adds a sense of ritual, making each photo shoot feel like a surprise, akin to "opening a blind box" [12]. Consumer Behavior - The trend has led to a significant increase in demand, with some studios reporting a nearly doubled volume of customers requesting tear-off photos, often inspired by celebrity examples [13]. - Consumers face various challenges with tear-off photos, such as difficulty in peeling, residue, and issues with development, which are communicated by studios beforehand [22]. Social Media Influence - Tear-off photos have become a new social media trend, with many users sharing their experiences and opinions online [24].

Core Viewpoint - The recent surge in popularity of pull-apart instant film paper, driven by celebrity endorsements and its unique aesthetic, has led to skyrocketing prices, even for expired products, raising questions about the underlying reasons for this trend [1][3][4]. Group 1: Market Dynamics - The price of pull-apart instant film paper has increased significantly, with some products selling for over 1,000 yuan, and specific examples include a price rise from 338 yuan to 410 yuan for a popular variant [3][4]. - The scarcity of pull-apart film, due to the cessation of production by major manufacturers like Polaroid and Fujifilm, has created a "limited edition" appeal, enhancing its market value [6][9]. - The unique experience of using pull-apart film, which involves a manual development process, contrasts sharply with the immediacy of digital photography, attracting a younger audience seeking novelty [8][9]. Group 2: Consumer Behavior - The nostalgic and artistic qualities of pull-apart film, which produce softer colors and a dreamlike quality, resonate with consumers looking for unique photographic styles [6][8]. - Social media influence, particularly from celebrities and fashion bloggers, has amplified the desirability of pull-apart film, leading to a trend where young people emulate the lifestyles of their idols [6][8]. - The perception of pull-apart film as a collectible item, combined with its limited availability, has turned it into a form of social currency among young consumers [9].

Core Viewpoint - The resurgence of "tear-off film" as a trendy product in 2025, driven by social media and celebrity endorsements, has led to skyrocketing prices, with some selling for over 300 yuan per piece [1][2][4]. Group 1: Product Overview - Tear-off film is a type of instant film that requires manual adjustments and has a vintage aesthetic, characterized by strong grain and overexposure effects [3][4]. - The film's appeal lies in its retro feel and the unique beauty it offers, making it popular among young consumers who seek to capture "unretouched life photos" [3][4]. Group 2: Market Dynamics - The current market for tear-off film is limited due to the closure of production lines by major manufacturers like Polaroid and Fujifilm, leading to a scarcity of available stock [4][6]. - Prices for tear-off film have surged dramatically, with some second-hand products reaching up to 2000 yuan for a box of 10, compared to the original price of 70 yuan [6]. Group 3: Consumer Behavior - Young consumers are drawn to tear-off film due to its perceived value stemming from scarcity, as well as the social media buzz created by celebrities [10]. - Despite its outdated technology and potential for high failure rates in image quality, the emotional appeal and social value associated with owning tear-off film drive consumer purchases [7][10].

Core Viewpoint - The rising popularity and price of "pull-apart film" (撕拉片) in the photography market is driven by its scarcity, social media influence, and nostalgia among younger consumers, leading to significant price increases in both the secondary market and photography services [2][6][7]. Group 1: Price Trends and Market Dynamics - The price of Fuji FP-100C color pull-apart film has surged to between 1400 yuan and 3300 yuan per box (10 sheets), which is at least 20 times higher than its pre-production price of 70 yuan per box [6][9]. - The price for taking a single pull-apart film photo in studios ranges from 230 yuan to 600 yuan, depending on the type of camera and additional services offered [9][11]. - The scarcity of pull-apart film, due to its discontinuation by major manufacturers like Polaroid and Fuji, has led to increased demand and higher prices in the second-hand market [6][10]. Group 2: Consumer Behavior and Market Influence - Social media has played a crucial role in popularizing pull-apart film, with its unique imaging effects attracting a younger audience and creating a retro trend [7][12]. - The target demographic for pull-apart film photography primarily includes students and young adults aged 20 to 40, often influenced by celebrity trends [12][16]. - The emotional and nostalgic value associated with expired pull-apart film contributes to its appeal, as many collectors and photography enthusiasts are willing to pay premium prices [6][12]. Group 3: Equipment and Quality Concerns - The price of pull-apart film cameras has also increased, with models like the Polaroid BigShot rising from around 1000-1600 yuan to approximately 4000 yuan [16][17]. - Users have reported varying quality in images due to the use of expired film, leading to a notable waste rate, which studios often communicate to customers beforehand [15][16]. - Professional-grade pull-apart film cameras are seen as a better investment due to their potential for future use with other film types, even if pull-apart film becomes unavailable [17].

Core Viewpoint - The price of a special instant film, referred to as "paper Moutai," has surged dramatically, increasing from nearly 30 yuan per sheet three to four years ago to around 100 yuan last year, and recently skyrocketing to 200-300 yuan per sheet. A box of 10 sheets now costs as much as 2000 yuan [1][2]. Group 1: Market Dynamics - The term "撕拉片" (tear-off film) describes an instant photography method where the film can be pulled directly from the camera after shooting, with the development chemicals evenly distributed by the camera's roller, allowing for quick development [2]. - The current market for tear-off film is primarily composed of existing stock, as production has ceased, leading to a reliance on second-hand products for purchasing cameras and film [3]. - Fuji Film has acknowledged the trend and is expanding its Instax product line to meet diverse consumer needs, planning a 20% increase in Instax film production capacity by the fiscal year 2025 [3]. Group 2: Consumer Behavior and Trends - The rise in popularity of tear-off film has been fueled by social media, with many celebrities sharing their experiences, leading to a resurgence of this previously niche photography style [2]. - New types of photo studios are emerging, focusing on instant photography and offering lower prices compared to traditional studios, appealing to younger consumers seeking unique experiences [4][8]. - The customer base for these studios is primarily divided into tourists seeking travel mementos and young people looking for special occasion photos, with a significant portion preferring more affordable options like traditional instant photos [8]. Group 3: Business Challenges - Despite the increased interest in tear-off film, studio owners face challenges due to rising costs, with the price of tear-off film increasing from 1200 yuan to nearly 2000 yuan per box, leading some to halt this service [7]. - The competition in the instant photography market is intensifying, with new studios opening rapidly, emphasizing the importance of video content creation and online marketing skills over traditional photography expertise [8][9].