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美妆独角兽如何以“科研+品牌”双轮驱动定义国货新实力
经济观察报· 2025-10-21 10:09
Core Viewpoint - The cosmetics industry is experiencing overall growth, with technological innovation becoming a key indicator of a beauty company's "value" and a core engine driving high-quality growth [1] Group 1: Company Strategy and Leadership - Ximuyuan has appointed David A. Weitz, known as the "father of microfluidics," as its global chief scientific advisor, marking a new height in strategic collaboration within the Chinese beauty industry [5] - The brand aims to focus on both scientific research and brand building, emphasizing "deepening basic research and elevating brand tone" [2] Group 2: Research and Development Focus - Since its inception, Ximuyuan has concentrated on the sensitive skin segment, establishing a unique research system for "skin type-specific" efficacy and creating a comprehensive product matrix for sensitive skin [4] - By 2025, Ximuyuan has accumulated 373 authorized and applied patents, published 51 core papers, and participated in the formulation of 32 industry standards, showcasing its commitment to research in the sensitive skin field [14] Group 3: Collaboration and Market Impact - The collaboration with David A. Weitz has led to significant advancements, including a study presented at the 2025 IFSCC Congress, demonstrating a 20-fold increase in the light stability of active ingredients using microfluidic technology [8] - Following the announcement of celebrity endorsement by Cai Xukun, the brand achieved a total online exposure of 450 million, with specific products selling out within four hours on Tmall [12] Group 4: Long-term Vision and Market Recognition - Ximuyuan's approach of combining "research and brand" reflects a long-term commitment to building scientific capabilities while focusing on immediate market performance [13] - The brand has been recognized as the top seller of all-skin-type sensitive skincare products in China, indicating the effective commercial conversion of its research investments [16]