当前，中国经济新技术不断涌现，创新势能向经济动能持续转化。 国产美妆产业正面临一场深刻的结构性转型变革，过往粗放式的代工制造与营销驱动模式已难以为继，如何将研发投入转化为 具备全球竞争力的技术产品优势，从而构建起穿越经济周期的"护城河"，成为新的时代命题。 溪木源近期的一系列重磅战略举措，正是对这一时代命题的回答。 近日，溪木源官宣世界级科学家David A.Weitz院士担任全球首席科学顾问，同时联手全新全球品牌代言人蔡徐坤，强化专注科 研的"较真"品牌心智。 可以发现，此举不仅是通过科技创新确立产品价值锚点，同时也是通过品牌势能夯实科研心智。这种"科研+品牌"的双轮驱动模 式，为寻求高成长、高品牌价值和高技术壁垒的国货美妆企业，提供了可供参考的典型样本。国货美妆行业正步入发展"深水 区" 近年来，国家对化妆品行业的监管趋向严格，以《化妆品监督管理条例》为核心的法规体系，对功效宣称、原料管理和产品备 案提出了更高的科学要求，这实质上是以政策之手引导行业走向重研发、重合规的道路。 同时，随着消费理性回归和市场同质化加剧，传统的流量采买和低价竞争模式已经陷入困局。 体现在数据上，美妆行业集体面临流量红利逐步减少 ...

Core Viewpoint - The cosmetics industry is experiencing overall growth, with technological innovation becoming a key indicator of a beauty company's "value" and a core engine driving high-quality growth [1] Group 1: Company Strategy and Leadership - Ximuyuan has appointed David A. Weitz, known as the "father of microfluidics," as its global chief scientific advisor, marking a new height in strategic collaboration within the Chinese beauty industry [5] - The brand aims to focus on both scientific research and brand building, emphasizing "deepening basic research and elevating brand tone" [2] Group 2: Research and Development Focus - Since its inception, Ximuyuan has concentrated on the sensitive skin segment, establishing a unique research system for "skin type-specific" efficacy and creating a comprehensive product matrix for sensitive skin [4] - By 2025, Ximuyuan has accumulated 373 authorized and applied patents, published 51 core papers, and participated in the formulation of 32 industry standards, showcasing its commitment to research in the sensitive skin field [14] Group 3: Collaboration and Market Impact - The collaboration with David A. Weitz has led to significant advancements, including a study presented at the 2025 IFSCC Congress, demonstrating a 20-fold increase in the light stability of active ingredients using microfluidic technology [8] - Following the announcement of celebrity endorsement by Cai Xukun, the brand achieved a total online exposure of 450 million, with specific products selling out within four hours on Tmall [12] Group 4: Long-term Vision and Market Recognition - Ximuyuan's approach of combining "research and brand" reflects a long-term commitment to building scientific capabilities while focusing on immediate market performance [13] - The brand has been recognized as the top seller of all-skin-type sensitive skincare products in China, indicating the effective commercial conversion of its research investments [16]