Core Insights - The hotel industry is undergoing significant transformation driven by digitalization, with e-commerce platforms playing a crucial role in sales channel expansion, customer experience, operational efficiency, and market competitiveness [2] Group 1: Core Needs of Hotel E-commerce Platforms - Hotels must identify their core needs before selecting an e-commerce platform, which typically includes multi-channel sales integration, customer experience optimization, operational efficiency enhancement, and data security compliance [3][4][5][6] Group 2: Key Evaluation Factors for Hotel E-commerce Platforms - A comprehensive evaluation of e-commerce platforms should consider functionality completeness, technological advancement and stability, user experience and interface design, service and support systems, and cost-effectiveness [7][8][10][11][12] Group 3: Advantages of Shushangyun Hotel E-commerce Platform Solutions - Shushangyun offers a robust e-commerce platform solution tailored for the hotel industry, excelling in functionality completeness, technological advancement, user experience, service support, and cost-effectiveness [13][15][16][17] Group 4: Practical Case Studies of Hotel E-commerce Platform Selection - A global hotel chain successfully integrated Shushangyun's e-commerce platform, achieving seamless multi-channel sales, enhanced customer experience, and improved operational efficiency, thereby significantly boosting market competitiveness [18] - A boutique hotel known for personalized services upgraded its customer experience by utilizing Shushangyun's platform, which enabled precise customer insights and optimized service offerings, resulting in increased customer satisfaction and loyalty [19] Group 5: Conclusion - In the wave of digital transformation, hotel e-commerce platforms are essential for enhancing competitiveness and driving business growth. Hotels must clarify their core needs and evaluate platforms based on key factors. Shushangyun stands out as a preferred choice for many hotel enterprises, promising continued innovation and support in the evolving digital landscape [20]