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“夜京城”IP矩阵浮出水面 北京夜经济场景再扩容
Bei Jing Shang Bao· 2025-10-21 12:36
Core Viewpoint - The newly released "14th Five-Year Plan for Urban Lighting Development in Beijing" aims to enhance the night economy by transitioning from "point lighting" to a comprehensive "all-region quality improvement" approach, leveraging the "Night Beijing" IP matrix to stimulate consumption and employment [2][6]. Urban Nightscape Structure - The plan proposes a nightscape structure of "one core, two axes, four rings, and multiple points," highlighting the capital's urban features during both day and night [3]. - "One core" refers to the capital's functional core area, "two axes" are the central axis and its extensions, and "four rings" represent the second to fifth ring roads, with "multiple points" indicating areas outside the central city [3]. Operational Management - The management approach shifts from fixed models to refined control, introducing a new "major event guarantee" level to dynamically adjust lighting times and modes based on various factors [4]. - The plan aims to increase the application rate of LED light sources from 60% to 90%, enhancing user experience while reducing energy consumption [4]. Transition from Point Lighting to Systematic Layout - The night economy development in the "14th Five-Year Plan" focused on key commercial areas, while the "15th Five-Year Plan" emphasizes a qualitative leap towards a comprehensive layout [6]. - The new structure aims to create a three-dimensional nightscape network that connects urban areas and breaks the dominance of central districts in the night economy [6]. Scene Creation and IP Matrix Operation - The plan shifts from single business types to an IP matrix operation, integrating various night-time activities and experiences [6]. - The "Night Beijing" IP will connect major water systems and parks, creating a "blue night artery" and a "green night puzzle" to enhance cultural and ecological integration [6]. Economic Value of Night Economy Expansion - The implementation of the IP matrix is expected to stimulate consumer enthusiasm for night-time spending, extending consumption time and space [7]. - Data indicates that during the 2024 light festival, key commercial areas in Chaoyang District saw over 12 million visitors, a 13% increase year-on-year, with sales reaching 2.8 billion yuan, a 5% increase [7][8]. Industry and Cultural Integration - The IP matrix will promote the integration of cultural industries with tourism and commerce, leading to the development of derivative products and services [8]. - The unique IP matrix is anticipated to enhance Beijing's national and global recognition, positioning it as an attractive international tourism destination [8].