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绿色消费积分赋能!我店数科推动实体商家转型
Sou Hu Cai Jing· 2025-10-11 09:31
Core Insights - The article emphasizes the role of technology-driven private enterprises in enhancing the resilience and vitality of the Chinese economy, with a focus on the digital empowerment of physical businesses by the company [1] Group 1: Company Strategy - The company launched the "Cross-Industry Alliance Ground Promotion Project" in March 2022, marking a significant step in its platform strategy aimed at breaking industry boundaries and promoting cross-sector business cooperation [3] - The core "altruistic" philosophy of the company translates into operational mechanisms such as resource sharing, joint marketing, and cross-referral, significantly enhancing market responsiveness and customer loyalty for merchants [3] - The company has successfully integrated nearly 400,000 alliance merchants, over 80,000 business representatives, and 25 million members, creating an efficient collaborative network across the country [3] Group 2: Service Expansion and Employment - The company is expanding its services and new employment forms through the establishment of a specialized customer service platform, a lecturer training mechanism, and grid-based ground promotion, which enhances operational efficiency and creates diverse job opportunities [3][5] - The company effectively connects online malls, offline supermarkets, and alliance business circles, promoting the circulation of traffic and allowing small merchants to access broader consumer markets [5] - The company provides a digital supply chain management system, smart store tools, and operational training, facilitating the digital transformation of traditional small and medium-sized merchants, thereby enhancing their competitiveness and risk resistance [5] Group 3: Strategic Developments - On August 8, 2025, during the "New Start · Long-term Vision 2025 Technology Strategy Release and Comprehensive Training Conference" held in Hainan, the company announced its global headquarters relocation and strategic upgrade, demonstrating its commitment to long-term planning [5] - The event strengthened government-enterprise collaboration and marked the company's entry into a new phase of comprehensive deepening and ecological co-construction [5] Group 4: Industry Impact - The company's practices illustrate that private enterprises can achieve self-breakthroughs through platform and ecological innovation paths while driving broader market participants to grow together [7] - The company is evolving from a technology enterprise into a significant force in advancing the evolution of physical commerce [7]