Core Viewpoint - The 2026 Beijing Spring Festival Cultural Consumption Promotion Activity aims to enhance cultural consumption and create a festive atmosphere for residents and visitors during the Spring Festival [3] Group 1: Expansion of Benefits - The scope of the cultural consumption promotion has significantly expanded, integrating four major sectors: film, performance, exhibition, and skiing, transitioning from a single focus on film to a multi-experience model [2] - The initiative includes a collaboration with the Municipal Social Work Department to distribute 10,000 no-threshold movie discount coupons worth 30 yuan each to new employment groups in Beijing [2] Group 2: Government and Market Collaboration - The activity follows the principle of "government guidance, market leadership, and social participation," aiming to stimulate consumption potential and promote the deep integration of culture, commerce, tourism, sports, and exhibitions [2] - A total of 16.95 million yuan will be invested by the municipal government, leveraging over 55 million yuan from platforms and related enterprises, with total subsidies expected to exceed 70 million yuan [2] Group 3: Specific Activities and Discounts - From February 15 to March 3, consumers can enjoy discounts on movie tickets at 332 cinemas, with early bird discounts of 30 yuan and 15 yuan, along with cross-scenario consumption benefits [4] - From February 10 to March 3, discounts on traditional performances will be available, with a tiered discount system offering up to 160 yuan off for purchases over 400 yuan [5] - The Beijing International Art Biennale will offer various discount coupons from February 10 to February 28, allowing art enthusiasts to experience top-tier art at reduced prices [7] - Skiing activities will provide discounts from February 15 to February 23 at 16 ski resorts, with subsidies ranging from 15 yuan to 150 yuan based on purchase amounts [9]

Core Viewpoint - The "2026 Beijing New Spring Cultural Consumption Promotion Activity" aims to enhance cultural experiences and stimulate consumer spending through various subsidies and activities, with a total budget exceeding 70 million yuan [1]. Group 1: Cultural Activities - The event integrates four major cultural sectors: film, performance, exhibition, and skiing, expanding the subsidy range to include traditional operas, musicals, dance dramas, children's plays, and art exhibitions [1]. - A total of 1 million 30 yuan no-threshold movie discount coupons will be issued to new employment groups in Beijing, promoting wider access to cultural benefits [1]. Group 2: Film Promotions - From February 15 to March 3, consumers can enjoy various discounts on movie tickets through platforms like Maoyan and Taopiaopiao, including a 30 yuan discount for early screenings and a 15 yuan discount for regular tickets [2]. - The cultural consumption promotion action will invest 12 million yuan in subsidies for film-related activities, with limited daily offers available on a first-come, first-served basis [2]. Group 3: Performance Promotions - From February 10 to March 3, discounts on tickets for traditional performances will be available, with a tiered discount system offering up to 160 yuan off based on purchase amounts [3]. - An additional 500,000 yuan in exclusive coupons will be distributed for tourism and festival events, enhancing the overall experience for attendees [3]. Group 4: Exhibition Promotions - From February 10 to February 28, discounts will be offered for the China Beijing International Art Biennale, with various coupon packages available for art enthusiasts [4]. - The promotion will also include "Art Temple Fair" activities during the Spring Festival, creating a culturally rich consumer environment [4]. Group 5: Skiing Promotions - From February 15 to February 23, 16 ski resorts will participate in the promotion, offering discounts based on ticket purchase amounts, with additional benefits from the platform [5]. - The cultural consumption promotion action will allocate 3.2 million yuan for skiing-related subsidies, with limited daily offers available [5]. Group 6: Overall Integration - The initiative aims to create a new ecosystem for cultural consumption during the Spring Festival, integrating culture, tourism, sports, and exhibitions to enhance the overall experience [6].

Core Viewpoint - The 2026 Beijing Spring Festival Cultural Consumption Promotion Activity aims to enhance cultural consumption and create a festive atmosphere, providing tangible cultural benefits to residents and visitors during the Spring Festival [3]. Group 1: Expansion of Benefits - The scope of the cultural consumption promotion has significantly expanded, integrating four major sectors: film, performance, exhibition, and skiing, transitioning from a single focus on film to a multi-experience model [2]. - The initiative includes a collaboration with the Municipal Social Work Department to distribute 10,000 no-threshold movie discount coupons worth 30 yuan each to new employment groups in Beijing [2]. Group 2: Government and Market Collaboration - The promotion adheres to the principle of "government guidance, market leadership, and social participation," aiming to stimulate market vitality and promote the integration of culture, commerce, tourism, sports, and exhibitions [2]. - The financial model combines government subsidies, platform resources, and corporate discounts, with a total expected subsidy exceeding 70 million yuan, including 16.95 million yuan from the municipal government and over 55 million yuan from platforms and enterprises [2]. Group 3: Specific Activities and Discounts - The movie promotion runs from February 15 to March 3, offering discounts such as 30 yuan off early screenings and 15 yuan off regular tickets, along with cross-scenario consumption benefits [4][21]. - The performance promotion from February 10 to March 3 provides tiered discounts for various traditional performances, with additional exclusive coupons for travel and festival events [21]. - The exhibition promotion from February 10 to February 28 offers multiple discount packages for the Beijing International Art Biennale, enhancing access to high-quality art experiences [22]. - The skiing promotion from February 15 to February 23 includes discounts at 16 ski resorts, providing a dual discount structure through platform and corporate contributions [24].

春节临近，各类戏剧演出与艺术展览正在全国各地渐次铺开，织就一幅温暖祥和的年节图景。 非遗展览最具年味。北方小年将至，恭王府博物馆举办"岁朝迎祥 美意延年——恭王府博物馆藏传统木 版年画展"。 恭王府博物馆从馆藏年画中甄选百余幅精品，以"年画过年"为主题，通过瑞彩临门、迎祥纳福、岁华风 物、百戏入画四个板块，呈现不同地域木版年画浓郁的乡土气息和质朴的艺术韵味。这些来自天津杨柳 青、河北武强、山东杨家埠、陕西凤翔、河南朱仙镇、苏州桃花坞等重要年画产地的木版年画中，不仅 有"马上鞭锏"的门神画，也有寓意"马上封侯"的吉祥画，更有展现金戈铁马征战场景的戏曲故事画。 乾隆版"一团和气"桃花坞木版年画 采茶春牛图 桃花坞木版年画 "百节年为首，四季春为先。"春节作为中华民族最隆重的传统节日，承载着深厚的文化底蕴与民族情 感。"贴年画"作为春节传统习俗的重要组成部分，以其鲜艳的色彩、生动的画面和吉祥的寓意，为节日 增添了欢乐祥和的氛围，也寄托了人们对美好生活的向往、对传统文化的坚守。 本次展览的展品中不仅包含各地年画精品，还有部分年画产地刻版集中亮相。展厅内，贺岁主题的馆藏 年画动画跃动生辉，互动拓印体验区吸引大批观众亲身 ...

（来源：千龙网） 2月3日，一场精彩的昆剧《牡丹亭·惊梦》选段表演在上海总商会旧址内上演，也拉开了"沪上迎春，融情 送福"2026年在沪外籍人士代表新春送福活动的序幕，来自23个国家和地区超70位驻沪领事馆、跨国公 司、商协会负责人、高管及其家属欢聚一堂，共同欣赏民族器乐演奏、传统戏曲经典选段和金奖杂技等精 彩演出，深度领略中国传统文化的独特魅力。 据悉，今年上海升级推出春节版文旅商体展"联动特供"，2570项节庆、展演、赛事实现全城联动贯通，除 了传统灯会，还将推出《非常毕加索》大展等数十场展览演出活动，并推出"住宿+"春节主题产品、优惠 福利、便捷套餐等；体育赛事方面，将在春节期间推出"贺岁杯·网球传奇明星2026一球制胜网球大奖赛"等 数十场精彩赛事。春节期间，在市商务委的统筹下，上海各区及功能区将为外籍人士陆续举办20余场迎新 近年来，上海正致力于成为全球游客体验"中国年"的首选之地，今年春节期间上海将举办马年迎春为主题 的"跨年迎新季"，面向外籍人士送上"跨年迎新菜单""环球美食菜单""电商过大年菜单"及"政策服务菜 单"，邀请国际友人共赴这场"海派新春盛宴"，其中，包括豫园非遗灯会、外滩南京路商圈 ...

Core Viewpoint - The integration of cultural tourism, commerce, and exhibitions is essential for stimulating consumer potential and enhancing urban vitality in Shanghai, particularly during major festive events like the Spring Festival [4]. Group 1: Cultural and Tourism Integration - The Shanghai government emphasizes the importance of deep integration between cultural tourism and commerce to enhance the "Shanghai consumption" brand effect and promote the city's development as an international consumption center [1][4]. - A total of 2,570 festive events, exhibitions, and competitions are planned to create a vibrant consumer atmosphere during the Spring Festival, showcasing traditional customs and enhancing consumer experiences [2]. Group 2: Consumer Experience and Engagement - The city aims to improve consumer engagement by enhancing the experience of both domestic and international tourists, focusing on their stay duration, spending habits, and overall satisfaction [2][3]. - Efforts are being made to create attractive cultural landmarks and experiential activities that resonate with new consumer trends and preferences, thereby increasing the appeal of Shanghai as a tourist destination [3][4]. Group 3: Policy and Support Measures - The government is committed to optimizing the policy support for cultural and tourism sectors, ensuring that initiatives are effective and targeted to foster the growth of new brands and enhance the value of existing ones [4]. - Continuous improvements in the consumer environment, including better tax refund processes and cross-border payment facilitation, are prioritized to support the development of Shanghai as an international consumption hub [4].

Core Viewpoint - The Shanghai government emphasizes the integration of cultural, tourism, and commercial exhibitions to enhance consumer engagement and promote the city's brand as an international consumption center [2][7]. Group 1: Consumer Engagement Initiatives - Shanghai has launched a special "Spring Festival version" of cultural and tourism exhibitions, featuring 2,570 events to create a festive consumption atmosphere [3]. - The theme "Come to Dapuyuan for the New Year" at Yuyuan Mall combines traditional customs with immersive experiences to attract both domestic and international tourists [3]. - City leaders are focused on enhancing the management and service quality during large-scale consumer events to ensure visitor satisfaction [3][6]. Group 2: Cultural and Commercial Development - The city aims to leverage its rich cultural heritage to create distinctive cultural landmarks and consumer brands that resonate with new consumption trends [4]. - There is a push for the transformation of commercial districts, improving the environment and services to better capture spillover effects and create new consumption growth points [4][7]. - The government is committed to enhancing policy support for the arts, encouraging the development of diverse platforms for cultural performances to attract tourists [6]. Group 3: Strategic Goals for Consumer Growth - The integration of cultural, tourism, and commercial exhibitions is seen as a key strategy to stimulate consumer potential and enhance urban vitality [7]. - Continuous research on new trends and consumer behavior is essential for optimizing the supply of services and expanding consumption [7]. - The government aims to strengthen the international influence of major festive events while promoting traditional Chinese culture and enhancing the "Shanghai Consumption" brand [7].

记者 杜晨薇 牛益彤 记者了解到，"来浦东 过大年"新春系列活动叠加"浦东新春嘉年华"，两大IP将一同联动至3月，打 造各具特色、相互引流的文旅商体展迎新活动。比如，陆家嘴商圈结合首届浦东中国年味节，同步联动 商圈、景点、酒店、文化场馆等推出专属消费权益与联名产品；通过线上线下全场景、多类型的消费体 验，吸引各类消费人群感受传统文化与现代都市生活的精彩交融。 昨晚，"来浦东 过大年"新春系列活动正式启动。浦东将推出千场新春主题活动，以"满城尽是中国 红，处处洋溢中国风"为主题，开展年味氛围营造，与前期已经启动的"浦东新春嘉年华"活动协同联 动。 浦东新区区委宣传部相关负责人介绍，为了给市民群众献上一场耳目一新的新春盛宴，浦东新区在 去年年末就成立了"来浦东 过大年"工作专班，全面统筹市、区各方力量，全面调度各方资源，全力抓 好新春氛围营造、活动组织策划、资源供给保障、媒体宣传推广等各项重点工作，向海内外游客和广大 市民发出"来浦东 过大年"的诚挚邀请。 如今，浦东大街小巷张灯结彩，满眼皆是喜庆的"中国红"。500条市政道路、89座口袋公园、103座 城市公园，布置红灯笼、中国结。600个重点路段的公交车站，投 ...

Core Viewpoint - The Nanjing Municipal Bureau of Culture and Tourism has launched over 600 cultural and tourism activities themed "'Come to Nanjing on Horseback" to celebrate the upcoming Spring Festival, inviting tourists to enjoy various festive events [1] Group 1: Cultural Activities - The 40th Qinhuai Lantern Festival will kick off on January 21, featuring a theme that combines traditional craftsmanship with modern technology, creating an immersive and interactive experience [2] - Nanjing boasts over 38,000 plum trees of more than 380 varieties at Plum Blossom Mountain, with peak blooming expected from early February to mid-March [2] - Nearly 100 unique traditional cultural performances will take place across Nanjing from the 24th day of the twelfth lunar month to the 15th day of the first lunar month [3] Group 2: Local Customs and Events - Various districts will host distinctive cultural activities, such as the "Non-Heritage Youth Spring Festival" series in Gulou District and the "Galloping Horse" theme parade in Gaochun District [4] - The Lishui District will feature a series of events titled "Celebrating the New Year at the Source of Qinhuai," including agricultural product exhibitions and traditional performances [4] Group 3: Social Media and Engagement - Ten new Instagram-worthy spots will be introduced for young people to capture memorable moments during the Spring Festival, including popular locations like Laomendong and Nanjing Eye [5][6] Group 4: Performances and Exhibitions - A variety of high-quality performances and exhibitions will be available during the Spring Festival, including concerts by renowned artists and multiple cultural exhibitions across major museums [7][8] - The Nanjing Museum will showcase nearly 190 pieces of Ming and Qing porcelain with auspicious designs, while the Taiping Heavenly Kingdom History Museum will present a special exhibition featuring nearly 100 artifacts related to the Year of the Horse [8]

Group 1: Cultural and Creative Industry Insights - The CEO of HERE Qimeng Island Group emphasized that trendy toys have become symbols connecting diverse cultures, with the company's original IP "WAKUKU" gaining significant attention in the market [2] - The company has launched an overseas expansion plan, achieving positive responses in Southeast Asia and North America, with over 75 million interactions on social media platforms in North America [2] - The cultural IP "Younli" series and "WAKUKU" limited edition have been well-received, showcasing the ability to convey cultural depth through contemporary design [2] Group 2: Retail and Experience Innovation - Qimeng Island is focusing on building offline experience stores in Beijing, prioritizing emotional connections and immersive environments over mere consumption functions [3] - The company aims to deepen experience innovation and expand cross-industry collaborations to integrate into the industry ecosystem [3] Group 3: Cultural Integration in Business - Beijing Zhonghai Dajixiang's VP highlighted the importance of deeply integrating culture with business to create cultural super IPs that can serve as benchmarks for physical commerce [5] - The Dajixiang project emphasizes cultural preservation while adapting to modern trends, featuring public cultural exhibition spaces and diverse cultural activities [6] Group 4: Emotional Consumption Trends - The founder of Beijing Huajiang Cultural Group noted that the sports industry is becoming a significant commercial opportunity, with substantial market potential in various revenue streams [8] - The company has successfully combined the "Bing Dwen Dwen" mascot with Chinese zodiac culture, generating over 300 million yuan in retail sales from the "Zodiac Dwen Dwen" series [8] Group 5: AI and Digital Transformation in Business - Ningbo Bank's platform has served over 161,000 enterprises, providing comprehensive services and solutions, including AI-driven tools to help brands expand their market reach [11] - The bank is transitioning from a traditional funding provider to a resource integrator, enhancing its service offerings to support various industries [12] Group 6: Trends in Fashion and Consumer Behavior - The essence of successful fashion products lies in cultural resonance, emotional connections, and innovative expressions, with a focus on creating immersive experiences for consumers [14] - Weibo IN has successfully engaged users through limited edition releases and immersive events, demonstrating the combination of product scarcity, emotional resonance, and community engagement [15] Group 7: Pet Industry Growth Potential - The pet market in Beijing shows a high proportion of pet owners, with significant growth potential as the pet penetration rate is only about 12%, compared to over 50% in developed countries [16] - Future strategies in the pet market should focus on storytelling and creating engaging consumption environments that resonate with local preferences [16] Group 8: Retail Transformation Strategies - Yonghui Supermarket is implementing a comprehensive transformation strategy to enhance customer experience, with an 80% SKU turnover rate and the introduction of over 30 new convenience services [17] - The supermarket aims to develop its private label products and improve service quality to meet the demands of young families [17] Group 9: Cultural Heritage and Commercial Innovation - The chairman of Beijing Jingxi Shadow Play Cultural Park plans to innovate the commercial model of shadow play art, aiming to engage more children with this cultural heritage [18] - The company has successfully integrated shadow play with modern technology, achieving over 65 billion views through collaborative campaigns [18]