Core Viewpoint - The emergence of the "launch economy" is fundamentally reshaping consumer landscapes, breaking traditional linear growth models and establishing a dynamic interaction system among products, consumers, and markets [1] Group 1: Nature of the Launch Economy - The launch economy represents an extreme form of "new" business, creating scarcity experiences through strategic launches like "global launch, national launch, and regional launch" [2] - This new business model is driven by three forces: technological innovation providing push, consumer upgrades creating pull, and market competition exerting pressure [2] Group 2: Growth Patterns Across Multiple Fields - The launch economy in China is entering a rapid growth phase, with breakthroughs in various sectors such as electronics, fashion, and new energy vehicles [3] - Major cities like Shanghai and Beijing are increasingly internationalizing their fashion weeks, with local brands successfully integrating traditional cultural elements with modern design [3] Group 3: Ripple Effects on the Supply Chain - The launch economy is prompting a transformation in the supply chain, pushing companies to accelerate R&D innovation and emphasizing rapid response and precise delivery in distribution [4] - Collaborative innovation across all stages from R&D to sales is essential for success in the launch economy [4] Group 4: Regional Differentiation Practices - Different cities are developing unique strategies to promote the launch economy, with Shanghai's initiative to become a global launch hub showing positive results [5] - Policies should be more targeted and flexible to encourage manufacturing upgrades through the launch economy [5] Group 5: Global Exploration and Challenges - Compared to Western markets, China's launch economy benefits from a large consumer market, a complete industrial chain, and advanced digital capabilities [6] - Cultural barriers exist for global launches, necessitating localization efforts such as hiring local designers [6] Group 6: Future Trends and Paradigm Shifts - The launch economy is expected to accelerate innovation cycles, with companies potentially launching products multiple times a year [8] - The essence of this transformation is a shift from product-oriented to experience-value-driven business logic, leading to the formation of industry alliances centered around launches [8]