Core Viewpoint - The Chongqing State-owned Assets Supervision and Administration Commission (SASAC) is promoting the development of first-class well-known brands among state-owned enterprises, launching 16 key brands for focused cultivation [1][2]. Group 1: Key Brands and Their Goals - The 16 selected brands include both product brands such as Cold Acid Ling and Tianyou, and service brands like Digital Chongqing and Chongqing Design [2]. - Tianyou Dairy aims to achieve annual sales exceeding 3 billion yuan within three years, maintaining a leading market share in low-temperature fresh milk in Chongqing [6]. - Digital Chongqing plans to enhance R&D investment and aims to secure 1,000 intellectual property rights by 2027, positioning itself as a leading brand in the West and nationally recognized [6]. Group 2: Strategic Initiatives and Collaborations - The SASAC will introduce a special assessment plan for the 16 brands to enhance their internal motivation and competitiveness [9]. - Strategic cooperation agreements were signed with two major media groups to leverage their expertise in promoting and developing these brands [8]. - The SASAC will provide support through funding allocation, innovation resources, and favorable policies for talent recruitment to empower these brands [9].