Core Insights - Shanghai Pudong and Hongqiao airports are expected to handle 24.55 million passengers during the summer peak season, representing a 7% year-on-year increase, potentially setting a new record for summer travel [1] Group 1: Digital Media Transformation - The revenue from digital media now accounts for 45% of the advertising share at Shanghai airports, with a digital media penetration rate of 35.6% across both airports [2] - The digital media penetration rate at the newly built satellite hall of Pudong Airport exceeds 90% [2] Group 2: IoT Management Platform - Shanghai Airport Advertising Company has developed the first self-researched IoT management platform for advertising media in domestic airports, integrating IoT, big data, and 3D visualization technologies [4] - The platform enables centralized management of digital advertising media, enhancing the security and efficiency of advertising operations [4] Group 3: Enhanced Advertising Precision - The advertising management platform includes IoT remote power controllers deployed at all 661 digital media points, allowing for rapid response to safety hazards [5] - The company has implemented RFID technology on airport trolleys to track usage patterns and optimize advertising strategies based on real-time data collection [5][6] - The maintenance costs for advertising equipment have been reduced from 2 million yuan to under 800,000 yuan annually due to improved IoT management [6]