Core Insights - JD Qixian's private label products are gaining popularity among consumers due to their quality and affordability, supported by JD's robust supply chain [1][5] - The product range includes dairy, beverages, grains, snacks, and more, with several items quickly becoming social media hits, indicating strong consumer recognition [3][5] - The success of products like the "wind oil candy" reflects a deep understanding of Gen Z consumers' needs for novelty and functionality [5][7] Product Offerings - JD Qixian offers a variety of private label products, including 100% coconut water, organic milk, and Pilsner beer, all priced competitively [1][3] - Unique items such as the "wind oil candy" and "whole lychee cocktail" have become popular among young consumers, showcasing innovative flavors and concepts [3][5] Consumer Engagement - The company has effectively tapped into the curiosity and social attributes of Gen Z, leading to viral trends and increased product visibility [5][7] - The focus on product repurchase rates and user feedback highlights the company's commitment to quality and customer satisfaction [5] Industry Trends - The rise of private label brands in instant retail is becoming a trend, with companies needing to prioritize product innovation and quality control to stand out in a competitive market [7]