走进京东七鲜北京亦庄龙湖天街店，货架上整齐陈列的京东七鲜自有品牌商品正成为消费者的首选，价格非常"接地气"。 据悉，京东七鲜自有品牌商品覆盖乳品、酒水饮料、粮油调味、杂货干粮、面点、休闲零食、纸品、冰品等多个品类。其中，东哥同款皮尔森原浆啤酒、虎 联名风油精软糖、整颗荔枝预调鸡尾酒等多款"又好又便宜"商品，一经上市便迅速成为社交平台热议的"爆款"，充分展现了消费者对于七鲜自有品牌商品的 认可。 今年6月，一款独特口味的"风油精软糖"登上微博热搜，隔周在一档综艺节目中，一位明星嘉宾在录制间隙也为其他嘉宾分享了该系列商品，据了解这是京 东七鲜与龙虎联名开发的七鲜风油精软糖，凭借其独特的清凉口感和趣味概念，迅速成为年轻消费者追捧的"网红零食"。有网友分享这款软糖的试吃体验， 形容其"入口微甜，随后薄荷劲凉直冲脑门，提神醒脑堪比咖啡"。 "我们观察到年轻消费者既追求新奇体验，又需要应对工作学习中的困倦时刻，这款产品的研发正是基于这样的需求洞察。"京东七鲜相关负责人表示。行业 专家分析指出，该产品的成功在于精准把握了Z世代消费者的猎奇心理、社交属性和功能需求。 除此之外，京东七鲜推出的东哥同款皮尔森原浆啤酒、整颗荔枝预 ...

Core Viewpoint - JD.com is launching its 618 shopping festival on May 31, featuring a variety of promotions and discounts through its instant retail platform, JD Fresh, aimed at enhancing consumer shopping experiences and meeting diverse needs [1][9]. Group 1: Promotions and Discounts - JD Fresh will offer a "buy one get one free" promotion and a discount of 20 yuan on purchases over 99 yuan for a thousand products [1][9]. - The platform has selected over 50 products with significantly reduced prices, such as 26.9 yuan/kg for 180-day slow-raised fresh pork leg and 29.9 yuan for a box of high-protein organic milk [7]. - Collaborations with brands like Pepsi and New Hope Group will provide various promotional activities across categories including daily necessities, personal care, and beverages [11]. Group 2: Product Offerings - JD Fresh is introducing a range of self-owned brand products, including popular items like coconut water and new pre-mixed cocktails, priced affordably at 5.8 yuan per bottle [3]. - The platform is also launching innovative products appealing to younger consumers, such as a co-branded series with the century-old brand "Longhu," featuring unique items like ice cream and flavored candies [5]. - Seasonal promotions will include themed events like "Beef Festival" and "Shrimp Festival," offering high-quality imported beef and various shrimp products at discounted prices [9]. Group 3: Consumer Engagement - The shopping experience is enhanced with fast delivery options, allowing consumers to receive orders in as little as 30 minutes through various online channels [1]. - New users can benefit from a 77 yuan coupon package, with additional discounts on their first orders, while JD Plus members enjoy free shipping [11]. - The festival will cater to different shopping scenarios, including special selections for Children's Day, Dragon Boat Festival, and Father's Day [11].