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湛江“湛品”走进星城 粤湘携手拓市场促消费
Sou Hu Cai Jing· 2026-02-02 12:52
Core Viewpoint - The event "Guanghuo Hang Tianxia, Zhanpin Jin Xingcheng" aims to enhance economic, cultural, and tourism cooperation between Guangdong and Hunan provinces, leveraging Zhanjiang's quality agricultural products brand "Zhanpin" to stimulate regional market vitality and promote industrial collaboration [1][9]. Group 1: Event Overview - The event took place in Changsha, Hunan, and is part of a series of promotional actions to deepen cooperation between Guangdong and Hunan [1]. - Zhanjiang is recognized for its rich coastal resources and has been branded as "China's Seafood Capital" and "China's Golden Pomfret Capital" [3]. Group 2: Agricultural and Cultural Promotion - Zhanjiang has established the "Zhanpin" public brand, focusing on high-quality agricultural products, which has led to its recognition as one of the top 100 agricultural image brands in China [3]. - The event featured cultural performances that highlighted the deep cultural connections between Zhanjiang and Hunan, including traditional music and dance [3][5]. Group 3: Product Showcase and Culinary Experience - Multiple immersive experience zones were set up, showcasing signature products like golden pomfret, prawns, and volcanic sweet potatoes, along with cultural creative gifts [5]. - Renowned chefs from Guangdong and Hunan collaborated to create dishes that combined local seafood with Hunan cooking techniques, providing a unique culinary experience [5][7]. Group 4: Industry Collaboration and Agreements - The event facilitated "1+1" sales agreements between agricultural, fishery, and food industry representatives from Zhanjiang and Changsha, allowing quality "Zhanpin" products to enter the Changsha market [7]. - An interactive segment involving football associations from Zhanjiang and Changsha was included to promote grassroots exchanges and deepen friendships [7][8].