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文创产品“长”出消费新场景 AI赋能让“成都礼物”加速上新
Yang Shi Xin Wen Ke Hu Duan· 2025-09-10 07:49
Core Insights - Chengdu's cultural and creative industry has maintained over 10% of the local GDP for five consecutive years, leveraging its rich cultural heritage and innovative atmosphere [1] - The city has introduced 104 must-buy products, enhancing the appeal of "Chengdu gifts" for tourists [9] - The integration of digital technology is accelerating the innovation and production of cultural products, with significant contributions from AI-assisted design systems [10][13] Group 1: Cultural and Creative Products - Chengdu has seen a surge in cultural products, with over 500 creative items available at the Chengdu Liwu Jinli Experience Center since its opening on June 18 [1] - A mobile flagship store has successfully integrated local cultural elements into its product offerings, resulting in unexpected sales growth over the past year [2] - The emergence of new consumption scenarios, such as themed cafes and stores, is enhancing the cultural experience for visitors [4][5] Group 2: Digital Empowerment - The integration of AI in the design process has significantly improved efficiency and reduced costs for creative enterprises, with a reported 80% increase in creative output [15] - The establishment of an AI-assisted pattern design system has streamlined the design cycle for traditional crafts like Shu embroidery, allowing for faster product development [13] - The digital creative industry in Chengdu is projected to reach a total scale of 3,819 billion by 2024, indicating robust growth potential [15] Group 3: Government Support and Policy - Chengdu's government has implemented a "policy toolbox" to support the cultural and creative industry, including a 10 billion fund and various financial incentives for enterprises [19][21] - The city has attracted 1.56 million young talents over the past three years, providing a fresh workforce for the creative sector [27] - The local government has tailored support measures for different creative industries, enhancing the overall ecosystem for cultural enterprises [21][23]